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LatinPak 2012
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EL Blog - Elevating the
January 27, 2012
Latest News
AHAA Calls on Marketers to “Listen Up!” - Client-Centered Focus - Conference in Miami
Jan-27-2012
AHAA Calls on Marketers to “Listen Up!” - Client-Centered Focus - Conference in Miami
This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.
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What Is An Agency's Role?
Jan-27-2012
What Is An Agency's Role?
Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.
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Yankees Magazine En Español
Jan-27-2012
Yankees Magazine En Español
The New York Yankees will publish the first-ever issue of Yankees Magazine En Español through Playmakers Media, the exclusive print ad sales agency for all official New York Yankees publications.
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US Mobile Ad Spending Soars.
Jan-27-2012
 US Mobile Ad Spending Soars.
The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.
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Florida Poll of Latina Mom voters.
Jan-27-2012
Radio Caracol brings back “Escucha y Gana”.
Jan-27-2012
Once TV México premiers new programming in february 2012.
Jan-27-2012
Year in Sports Advertising: TV Ad Spend Grows to $10.9B
Jan-26-2012
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
Jan-26-2012
59% of Consumers indicate difficulty understanding Nutritional Labels.
Jan-26-2012
Today's Woman is expanding her Sphere of Influence.
Jan-26-2012
NGLC Media, Marketing & Entertainment Conference
Jan-26-2012
Have You Tried This Yet? showcases P&G Brands
Jan-26-2012
nuvoTV expands HD footprint.
Jan-26-2012
Televisa and Lionsgate plan TV Programming & Development Partnership for U.S. Market.
Jan-26-2012
Football is America's Favorite Sport.
Jan-26-2012
By all means, please check the “other” box.
Jan-25-2012
Can A New Year Change Your Perspective Of What It Means To Be Latino?
Jan-25-2012
Next-Generation Strategies for Advertising to Millennials.
Jan-25-2012
Univision to broadcast primetime novelas in English.
Jan-25-2012
Telemundo engages Social@Telemundo to launch Relaciones Peligrosas.
Jan-25-2012
CafeMom launches MamásLatinas.
Jan-25-2012
myFICO.com en Espanol launches.
Jan-25-2012
How Marketers can manage the Privacy Problem.
Jan-25-2012
News this week...
 
 
This Week's Article

To Reach “New Generation Latinos,” Cultural Nuance Is Key.

Interview With David Chitel, Founder of the New Generation Latino Consortium By Cara O’Flynn, Founder of Perspectiva Research (PerspectivaResearch.com)
Full Article...

 
Poll It
Hispanic Ad's Current Poll
In Puerto Rico, to be allowed to work in the Public Relations industry, by law you must take specific classes to earn a certification that is offered by the main PR association on the island and the government. Should PR professionals in the US also be required to pass a certification process?

No
Yes

 

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