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December 11, 2018

A brand no longer needs, nor can embrace, all trends. It must create sub-brands specifically designed for each niche, and reach each one using algorithms. The organic food brand Mãe Terra recently bought by Unilever has been a smart move in this way.  by Anahi Lucas & Felipe Ramirez

December 11, 2018

By Gonzalo López Martí - Creative director, etc/LMMiami.com

“Never do or say anything you wouldn’t do or say in front of your kids.”

  • I know, it is not 100% enforceable.
  • But you get the point.
December 11, 2018

Telemundo International Studios and Globo announced the co-production of the premium limited series “Jugar con Fuego” (Playing with Fire) slated to premiere on Telemundo network in the U.S. next year. 

December 08, 2018

Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.

December 08, 2018

Number from Mexico continues to decline, while Central America is the only growing region

December 08, 2018

Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.

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December 08, 2018

Telemundo Deportes presents exclusive coverage of the FIFA Club World Cup UAE 2018, featuring some of the world’s best players and club teams, beginning Wednesday, December 12.

December 08, 2018

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

December 07, 2018

MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website's visitors auto reviews and video content to facilitate their buying decisions.

December 07, 2018

There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend.  by Nigel Hollis

December 07, 2018

Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.

December 07, 2018

In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power Radio founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled "Bomba Radio." What advice does Fuller have? It's all here in this 15-minute audio report.

December 06, 2018

In an effort to help shape the next generation of bilingual broadcast and digital journalists and provide them the real work skills they need to succeed in broadcast newsrooms, the Telemundo Station Group announced the launch of its “Telemundo University” training program for journalism students at the University of Florida and University of Texas at Arlington.

December 06, 2018

The audio boom is real. Everywhere one looks these days it's easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.

December 06, 2018

In the latest episode of "Behind the Numbers," analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?

December 05, 2018

The site will help WWP, a charitable organization that offers a wide variety of programs, services and events for wounded U.S. veterans, to better reach Spanish-speaking veterans, donors and the U.S. Hispanic community at large.

December 05, 2018

Endemol Shine Boomdog, a division of Endemol Shine North America, has named television showrunner and studio executive Jose Lascurain Farell as its new Vice President of Production

December 05, 2018

Cinelatino will premiere its original production of the faith based, immigration-themed drama Relatos Guadalupanos (“Guadalupan Tales”) on Sunday, December 9, at 9:00pm ET/6:00pm PT and again on Wednesday, December 12, at 11:00pm ET/8:00pm PT as part of a two day stunt in honor of the Day of the Virgin of Guadalupe.

December 05, 2018

Combate Américas announced it is launching the COMBATE WORLD channel on Pluto TV in time for the Fall 2018 season.  The channel launches on December 4th, 2018.

December 05, 2018

There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building.  by Nigel Hollis

December 04, 2018

NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.

December 04, 2018

Lagrant Communications has announced that Keisha N. Brown (KB) has been appointed to the position of president, a role held by the founder since its inception in 1990.

December 04, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • The Marriott hotel chain announced a massive breach of its databases.
  • It might’ve compromised sensitive personal info of hundreds of millions of guests.
  • Calling this a privacy problem is a misnomer though: it is a safety issue.
  • If your wallet is stolen on the subway it is not actually a privacy breach, or is it?
December 04, 2018

The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.

December 04, 2018

Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.