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August 23, 2017

Bill Duggan penned a piece in MediaVillage.com last week continuing the ANA's attack on ad agencies -- this time over production transparency, which is the code name for unethical and possibly illegal bid-rigging activities conducted by some agencies to secure production contracts at favorable rates.  A previous transparency issue, media transparency, was investigated by ANA in 2016, and it confirmed instances of media agencies enriching themselves at client expense through rebates, kickbacks and other "non-transparent" practices, many of them not forbidden by existing contracts.  Duggan summarized ANA's view about these two transparency issues: "The advertising industry continues to suffer from a transparency crisis, which has broken down trust between advertisers and agencies ... the ad agency community now needs to acknowledge and address these issues rather than continuing to issue denials …"  By Michael Farmer

August 23, 2017

comScore published its Top Ten Burning Issues in Digital report.

August 23, 2017

Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company's Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.  By Matthew Schwartz

August 23, 2017

There’s no right or wrong way to snack, but there’s little doubt that Americans are growing increasingly health conscious as they reach for a bite in between meals—or in place of one. And as consumers’ hunger for healthful options rises, it’s important for retailers and manufacturers to stay on top of consumption trends in the produce aisle.

August 23, 2017

The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement.

August 22, 2017

The ANA (Association of National Advertisers)  announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures.

Latest News

August 23, 2017

The start of the sixth season of “La Isla” will premier on August 28 at 8 pm/ 7 C. 

August 22, 2017

By Gonzalo López Martí - Creative director, etc   /  LMMiami.com

  • I was reading the news about the attacks last week in Spain* and it was brought to my attention that some European media outlets call these type of assailants “Nike terrorists”.
  • “Nike terrorist”?
  • What can that possibly mean?
  • Here’s what I found after some research online.
  • Apparently, the term was coined by operatives in the British intelligence services.
  • For various reasons, some of them surprisingly related to our marketing & advertising line of business.
August 22, 2017

Over the past four decades, the U.S. Census has documented the growth trajectory of our Hispanic population.  While the numbers alone tell a powerful story of the value of the Hispanic market to brands, to fully understand the opportunity we have to dig deeper.  The Hispanic market is uniquely relative to past immigrant groups.  Hispanics represent a unique movement due to a combination of factors including language, duality and tenacity.

August 22, 2017

A year ago, the advertising industry was stirred by the ANA-commissioned report "An Independent Study of Media Transparency in the U.S. Advertising Industry" from K2 Intelligence.  The key finding of that report was that non-transparent business practices, including cash rebates to media agencies, are pervasive in the U.S. media ad buying ecosystem.  By Bill Duggan

August 22, 2017

Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants simply isn’t an option … so digital success means dancing with these giants more effectively.

August 22, 2017

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced  that it has sublicensed from beIN SPORTS, the radio rights for some of Europe’s top football clubs from Spain, Italy and France including Real Madrid, Barcelona, Paris Saint-Germain, Juventus, AS Roma, and Inter Milan. 

August 22, 2017

GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish.

August 19, 2017

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

August 19, 2017

Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.

August 19, 2017

New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.

August 18, 2017

Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.  Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z.   By Graeme Hutton

August 18, 2017

On Monday, August 21, 2017, all of North America will experience an eclipse of the sun. The solar eclipse path of totality will stretch from Salem, Ore., to Charleston, S.

August 18, 2017

Emojis reportedly work in email marketing. But people who use them in the office are seen as incompetent.

August 18, 2017

We get this question a lot. Truth be told, there’s no one simple answer; content creators can decide to pull the plug on a program for any number of reasons. Still, many cancellations reflect a lack of audience interest—or not enough interest to support the expense of producing the show.

 

August 18, 2017

The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York Palace Hotel in NYC on Wednesday, October 11, 2017.

August 18, 2017

The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

August 18, 2017

“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.

August 17, 2017

Bob Liodice, the President and CEO of the ANA, once said (and I'm paraphrasing here) that client CMOs are not sufficiently in charge of the activities of their agencies.  He wasn't chastising them but merely sending a word of caution that if clients expect more from their agencies, particularly in areas of transparency, they have to be more intimately involved in what they do and how they do it.  By Mike Drexler

August 17, 2017

The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).

August 17, 2017

Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS™ FIFA player in the world, taking place August 16-18 live from London.