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June 15, 2019

A couple of weeks ago I came across an article titled “The Death Of Brand Loyalty”. The author argues that because of a generational shift the concept of loyalty has lost relevance and nowadays it’s all about constant change. But is that really true?  by Dr Susanne O'Gorman - Insights Division / Kantar - Global Head of Customer Experience

June 15, 2019

Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.

June 15, 2019

The past decade has seen rapid transformation in the role and purview of the chief marketing officer. Several dynamics have triggered this shift, including mounting-yet-fluid expectations from the CEO and the digitization of everything, which demands brands now provide a seemingly 24/7 omnipresence. In short: a tough job has gotten tougher.

June 15, 2019

Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly confident they will be able to reach their customer engagement and revenue goals.

June 15, 2019

The World Federation of Advertiser's Global Media Charter lays out eight "principles for partnership in the digital media advertising ecosystem." The list is a solid articulation of the top problems online advertisers face today.

June 14, 2019

The number of Mexican unauthorized immigrants in the United States declined so sharply over the past decade that they no longer are the majority of those living in the country illegally, according to new Pew Research Center estimates based on government data. In 2017, there were 10.5 million unauthorized immigrants in the U.S., including 4.9 million Mexicans.

Latest News

June 14, 2019

A new poll released this week by Marketplace® and Edison Research indicates fewer Americans describe themselves as anxious about their financial situation than they have in the past four years. And while fewer people are losing sleep over concerns about their personal financial situation, the Economic Anxiety Index® score for Democrats and Independents remained relatively unchanged since 2018, but it is dramatically lower among Republicans.

June 14, 2019

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange.

June 14, 2019

4K TV (UHD) is now the standard TV resolution offer for large screen TVs. However, no sooner have consumers begun to adopt this technology, when suddenly all the noise and marketing is about 8K TV. But are consumers ready for it?

June 13, 2019

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

June 13, 2019

Richards/Lerma announced that Jorge “Rosie” Rosales received a first-place recognition at the 2019 American Advertising Federation Awards.

June 13, 2019

John Stankey, CEO, WarnerMedia, announced the appointment of Christy Haubegger as Executive Vice President, Chief Enterprise Inclusion Officer,

June 13, 2019

The 2019 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s famed arts and culture hub, ‘El Centro de Bellas Artes’ on Thursday, June 13, at 8 p.m. ET/ 5 p.m. PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

June 12, 2019

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

June 12, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

June 12, 2019

Canela Media announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how.

June 12, 2019

By Gonzalo López Martí - Creative director, etc – MMiami.com

  • Soaring medical costs on US soil are become prohibitive for a large percentage of the population.
  • More and more patients are seeking treatments outside the fifty continental states.
  • Particularly those without comprehensive healthcare coverage.
June 11, 2019

Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

June 11, 2019

Customer experience and customer journeys are a subject that has been popping up recently at conferences and in articles and blogs. Indeed, most marketers are prioritizing the concept of creating personalized and friction-free customer experiences. However, I wonder how often we ask which customers and whose journeys we are trying to understand and enhance.  By Terry Soto

June 11, 2019

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.

June 08, 2019

In a consumer packaged goods (CPG) industry struggling to keep up with a rapidly changing marketplace, today's food, beverage, and personal care brands are all vying for an edge — anything that'll give them a leg up on the competition and a foot in the door with an ever-elusive consumer.

June 08, 2019

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

June 08, 2019

The industry is at a crossroads when it comes to measurement across channels and devices, as consumers migrate to viewership on different devices and over the top (OTT) channels.

June 08, 2019

This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving marketers the tools needed for safer deployment of digital advertising, and helping brands and agencies devote less time and effort to detect, report, address, and avoid brand safety risks—and more to your core remits of performance and brand building.

June 08, 2019

The National Hispanic Public Relations Association (HPRA) is proud to recognize the Coca-Cola Company’s Chief Diversity and Inclusion Officer, Lori George Billingsley, full-service agency Pinta’s CEO Mike Valdés-Fauli, Univision’s host of Aquí y Ahora, Teresa Rodríguez and We Are All Human Foundation led by Claudia Romo-Edelman’s for their work and leadership in advancing diversity within the public relations industry and upholding journalistic integrity. This year’s awardees will be recognized alongside the top Hispanic public relations campaigns impacting an array of industry sectors.  

June 07, 2019

UniWorld Group, Inc. has announced a new executive addition. Victor Paredes has joined UWG as VP Creative Strategy.