Top News

July 02, 2020

When was the last time you reconsidered your approach to consumer monitoring? Your usual methods of tracking consumer trends may work well under typical, everyday market conditions—but these are not everyday market conditions.

July 02, 2020

The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

July 02, 2020

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user behavior and how campaigns and websites will be optimized.

July 02, 2020

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup™, looks ahead to the 2023 tournament as Australia and New Zealand win bid to host the event.

July 01, 2020

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview - titled “The Reopening of Hispanic Marketing”

July 01, 2020

Organizers from Carnaval Miami announced that the iconic Calle Ocho Music Festival 2020 that was previously cancelled in March will return this year on October 4th as Calle Ocho Live (www.CalleOchoLive.com) #CalleOchoLive, a live stream and broadcast TV Hispanic Heritage Month-themed extravaganza that will feature major music artists, a variety show and many creative surprises.  

Latest News

July 01, 2020

Many factors come into play when choosing a market research vendor. Some of the most common are methodological expertise, pricing, and, most importantly, data quality. However, when a multicultural research need comes up, rarely do corporate researchers vet their vendor’s multicultural expertise. So, should it be a prerequisite for getting the job? Absolutely, and here’s why.

July 01, 2020

Last week I posted about an update of the Mastering Momentum analysis, which found that brands which over-performed across different stages of the buyer lifecycle grew an average of 48%. The time frame used for the analysis was an interval of three years, making it one of few studies to study brand growth over a longer period of time.  by Nigel Hollis

June 30, 2020

When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads have in consumers’ lives.

June 30, 2020

IPG Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms being funded by advertising. IPG Mediabrands’ MRPs are a call to action for companies to hold themselves to higher standards more broadly when it relates to brand safety and brand responsibility matters, not just in media.

June 27, 2020

Why an identity-based approach is the future of marketing in a post-cookie world

June 27, 2020

Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

June 26, 2020

The new report, The Power of Belonging: What It Is and Why It Matters in Today's Workplace, measures employees' sense of belonging and finds that White men score higher than female employees and employees of other races or ethnicities. Among those groups, Black women and Asian women score the lowest.

June 26, 2020

The Covid-19 crisis and its fallout — including recession, layoffs, and uneven economic pain — as well as recent protests over police brutality and demands for racial justice have presented many of us with challenges that we’ve not encountered before. The high-stakes and unfamiliar nature of these situations have left many people feeling fearful of missteps. No one can reduce mistakes to zero, but you can learn to harness your drive to prevent them and channel it into better decision making. Use these tips to become a more effective worrier.

June 26, 2020

The U.S. Census Bureau released estimates showing the nation’s 65-and-older population has grown rapidly since 2010, driven by the aging of Baby Boomers born between 1946 and 1964.

June 25, 2020

As the pandemic catapults online marketing, B2B brands have an opportunity to advance long-awaited digital objectives

June 25, 2020

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV).  According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible for the sector’s resilience and was least impacted by COVID-19.

June 25, 2020

NBCUniversal Telemundo Enterprises announced it has named Karen Barroeta as Executive Vice President of Production and Development at Telemundo Global Studios, effective July 6. In this newly created role, Barroeta will report directly to Marcos Santana, President of Telemundo Global Studios, and will be responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.

June 25, 2020

Estrella Media, Inc. announced that its EstrellaTV television network recently debuted Chisme En Vivo, a one-hour entertainment news magazine show, to headline its afternoon programming lineup leading into primetime.

June 25, 2020

ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today's dynamically changing world.  Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.

June 24, 2020

What do marketers need to focus on in order to regain momentum? We assess how experience, exposure and activation can be optimised.  by Nigel Hollis

June 24, 2020

COVID-19 continues to take a drastic and broad impact on the global economy and touches everyone on the personal level, impacting their consumption and purchasing habits. On this webinar, we invite Stacie De Armas, Vice President, Strategic Initiatives & Consumer Engagement, Nielsen, as she shares their latest data and insights on patterns of Hispanic's shopping and media consumption habits during this time.

June 24, 2020

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).

June 24, 2020

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

June 24, 2020

LA-based Acento has added advertising veteran and digital innovator, Vicent Llopis, to its cross-cultural team. In his role as VP/Executive Creative Director, Llopis brings a proven record of fostering innovative thinking, particularly in the digital space with some of the top agencies in the business.  

June 23, 2020

The last few Cog Blog posts have wandered around what the agency of the future might look like post-pandemic, and the degree to which this coming recession will likely reshape the industry, as opposed to simply making it smaller. But what about the tools it will need to work?