The study, Making America Rich Again: The Latino Effect on Economic Growth, sponsored by RBC Capital Markets (RBC) and the Latino Donor Collaborative (LDC), and authored by NERA economist Jeffrey Eisenach, shows that Latinos are driving job creation, income growth and new business formation for the country as a whole.
Kantar Millward Brown released its annual digital and media predictions for 2017. For the ninth year running, the company's predictions provide marketers with a clear guide to the challenges and opportunities of the next 12 months, helping them shape their digital marketing strategies.
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise.
Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.
It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.
NBC UNIVERSO will premiere “Shades of Blue” en Español. The 13-episode NBC police drama series starring the multi-talented artist and executive producer, Jennifer Lopez will begin airing tonight, December 5 at 11pm/10C.
For the first time in the history of Spanish-language television, Telemundo announced the launch of a 360-degree virtual reality experience to engage with viewers in advance of the launch of its upcoming Super Series™ "El Chema."
Univision Puerto Rico, a division of Univision Communications Inc., announced the appointment of Michael Gillespie to President and General Manager, effective immediately.
Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- Did you know that Spanish global mega retailer Zara -possibly the most successful and profitable purveyor of clothing in the world- has never spent a single dollar/euro/pound/peso in advertising?
- Lemme take a step back: last week I attempted to dissect the logic behind Donald Trump’s defeat over the mightiest electoral machinery ever built by man or woman, aka the Clinton Clan.
- My conclusion, in a nutshell: the president-elect defeated an opponent who outspent him by three to one thanks to his hyper availability, his ability to hijack the 24-hour news cycle and occupy the center stage through earned media.
- No new news there.
All sorts of news was vying for attention this past week.
Emerging markets have become an increasingly important audience for today’s marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place consumers into buckets to drive targeted marketing campaigns, but this approach doesn’t take into account the unique needs and personalities of cross-cultural consumers.
A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.
According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.
Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.
Rubicon Project revealed new findings from a major study conducted in partnership with The Female Quotient (TFQ) Strategy, proving the power of programmatic investment and the impact of data-enabled, digital media buying. The study finds that by doubling investments in programmatic, marketers may achieve as much as a 6% increase in sales and a 22% increase in marketing return on investment.
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion to benefit their brand.
Marketing budgets are now, on average, 12% of company revenue. The Gartner CMO Spend Survey 2016-2017 explores where this new marketing spending will increase most—and how CMOs will adapt to this new responsibility.
This was a banner year for multicultural market research. With large consultancies like PwC with their Always Connected study entering the multicultural arena to stalwarts like Nielsen continuing to produce high-quality work, total market consumer insights are widely available for brands looking to tap into this market. Yet, out of all the studies that have been published this year, it was hard to pinpoint data that was “new.” CPG preferences we tracked were updated and Spanish-language media consumption shifted, but rarely did we see studies that explored emerging technologies and trends. By Mario Carrasco, partner, ThinkNow Research
Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.
Anomaly announced the promotion of two of our executive into newly created positions across our fast expanding, and continually evolving, network.
iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately
Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.
Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
Native-born children of a foreign-born parent, also known as the second generation, were more likely to be college-educated and have higher incomes than their parents’ generation, according to a first-ever report from the U.S. Census Bureau.