Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “People who bought this, also bought that.” By Julien Boudet, Brian Gregg, Jason Heller, and Caroline Tufft
The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.
Trust in key institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago.
Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.
By Gonzalo López Martí - Creative Director, etc. / LMMiami.com
- When I started out in this biz roughly two decades ago, fooling around with a company logo was considered a quasi-mortal sin of bad taste.
- A serious, unprofessional faux pas.
- Utter sloppiness.
- Or, worse, branding suicide.
- Strict corporate identity guidelines were enforced.
Newlink named Pablo Miro as vice president for the United States.
VS/Brooks Advertising Co-CEOs and Co-Founders Diana Brooks and Vivian Santos announced that Monica Agurto has joined the agency as senior media buyer.
Univision and Story House Entertainment announced that stage and screen actor Marco de la O (Tanto Amor) has been cast in the role of Joaquin ‘El Chapo’ Guzmán for the network’s upcoming series ‘El Chapo.’
Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.
Most marketers rely on either marketing mix models or a form of attribution modeling to measure how effectively their marketing efforts are driving sales. There are pros and cons to both approaches, especially as both continue to mature, but marketing mix models take some elements into account that attribution models often do not. Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer’s Maria Minsker about making the case for marketing mix models and how brands can benefit from them.
Dogs rule to roost in Hispanic households. Here’s what you need to know about Hispanics and their pets.
Anomaly Los Angeles announced the additions of two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.
“ Univision Communications Inc. (UCI) announced the launch of “El Free-Guey,” a new afternoon radio program dedicated to entertaining listeners of all ages across the country.
Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday.
Google’s ad saga has spread beyond the U.K., as brands including AT&T, Verizon, GlaxoSmithKline, Johnson & Johnson, Enterprise Holdings Inc. and distiller Beam Suntory Inc. said they were also suspending or canceling at least some advertising with Google, reports The Wall Street Journal.
Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.
Cision released its 2017 State of the Media Report, which includes findings from a survey of 1,550 journalists, editors, influencers and producers. With the rise of misinformation and "fake news," a major new trend emerged in this year's report: journalists are extremely concerned with the public's perception of the industry.
Azteca America, debuts “Knockout Azteca”, a reality show that brings together international boxing legends to train nine boxers in the hope of turning one of them into a contender for the World Boxing Association (WBA). The reality show premieres this Friday, March 24 at 10 pm/ 9 C.
UNIVERSO announced the premiere of Season Four of the worldwide phenomenon, “The Walking Dead” en Español Wednesday, March 29 at 9pm/8C.
It’s no secret that advertisers are increasingly demanding more transparency from their agencies, ad-tech vendors, publishers, and other partners. In recent weeks, we’ve seen Google and Facebook take steps to address concerns over the way measurement is handled on their platforms: Google's YouTube and Facebook are undergoing audits by the Media Rating Council (MRC).
Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation – Houston Chapter awards, including a "Best in Show" in the Broadcast category. This marks the 14th consecutive year that the agency has earned "Best in Show" honors.
There are two sides to every coin, and a coin can’t exist without both sides. The same can be said for marketing: You need a great product and a great story, and you can’t succeed with only one of those elements in place.
The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.
With 80% of U.S. households having broadband internet, the popularity of TV-connected devices such as Roku (box and stick), Amazon Fire TV, Apple TV and Google Chromecast, as well as game consoles, is growing.
Republica announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.
Univision Digital announced today a new digital web series “3, 2, 1 Clarissa!” featuring Clarissa Molina, the Social Media Host for the award-winning entertainment news show “El Gordo y La Flaca”