With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor profiles that cater to the multicultural consumer set.
While the eating pattern of three structured meals a day remains for many Americans, traditional mealtimes are under assault. Studies show that 37% of the time, a snack replaces a meal. Primarily due to the sales uptick for snacking brands, the CPG industry registered its strongest growth in four years.
The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.
What if radio produced a video this professional and every station in America pushed it out via social media? Or a new one every month with different on-air talent and successful advertisers and happy listeners. Pretty powerful. Here’s what Spotify is doing to promote The Power of Audio.
We’re over a decade into the social media era and it’s still the Wild West out there, with all kinds of criminal activity going basically unchecked.
Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurred and projected multicultural spend is trending upward for the year. But despite this year’s momentum, I just can’t shake the notion that targeting and segmenting via ethnicity is weighing us down. by Mario Carrasco - ThinkNow
If you are in Kindergarten in America you already know that more than half of your classmates are minorities. The U.S. Census Bureau revealed in 2014 that more than half the children under 5 years old in the U.S. were ethnic minorities. And by 2020, more than half of the nation's population under 18 will be part of a minority race or ethnic group.
UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.
Boardroom diversity in Fortune 100 and Fortune 500 companies has increased for women and certain minority groups, according to the "Missing Pieces Report: The 2016 Board Diversity Census of Women and Minorities on Fortune 500 Boards," a multiyear study published by the Alliance for Board Diversity (ABD), collaborating with Deloitte for the 2016 Census.
Despite all the progress women have made in business, they are still reaching top leadership positions at a significantly lower rate than men. They have the same education, skills, and qualifications as men to get ahead, so what’s going wrong?
Telemundo Chicago / WSNS will present “Hispanic Day at the Auto Show” at the 109th annual Chicago Auto Show on Friday, February 17 at McCormick Place in Chicago, Illinois.
SBS and TargetSpot agreed that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.
comScore announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).
Two-thirds of Americans say they are stressed about the future of our nation, including a majority of both Democrats and Republicans, according to the American Psychological Association's (APA) report Stress in America™: Coping with Change.
Miami-based creative shop Alma Ad announced an expansion of their management team after winning 9 new accounts that fueled the agency’s growth by one-third in just two years.
Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?
In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist
The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.
As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity. Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?
Estrella TV announced that it has premiered the 17th season of its critically acclaimed late night talk format show “Noches Con Platanito.”
SHINE ENTERTAINMENT MEDIA (Shine) announced that Rosalba Zepeda Tielve has been appointed to be the new VP of Business Development for the Entertainment and Digital Division.
By Gonzalo López Martí - Creative director, etc. / LMMiami.com
- The new occupant of White House has proven that Latinos not only are unnecessary to win elections: we are the perfect political piñata to unleash a witch hunt on.
- How are we supposed to convince CEOs and CMOs that they must spend their marketing dollars in Hispanic media now?
While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home. By Pacino Mancillas, Director of Brand Integration, AC&M Group
“What’s next?” That question drives our industry every day. Answering it isn’t easy. You don’t get there using conjecture or assumptions—you get there using passion, precision, experience and rigorous science. And when it comes to measuring the breakneck evolution of social media—answering the question can be as difficult as it is vital. But when you take a closer look at up-to-the-minute social media data, the direction forward snaps into focus.
Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment
The majority of consumers see a brighter future for 2017, according the latest IRI Consumer Connect. The Q4 2016 findings reveal that 70 percent of consumers feel their household finances will improve in the next six months, and they are willing to pay a premium for higher quality and highly differentiated packaged goods products as well as for the convenience of shopping online