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October 24, 2020

Deloitte’s holiday survey turns 35 this year! To honor the long tradition, we’ve added new elements to our report, including a nostalgic podcastfeaturing retail leaders breaking down some of the industry’s biggest trends, and supplemental data from Deloitte’s Insight IQ.

October 24, 2020

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

October 24, 2020

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

October 24, 2020

Grow your agency profitably (and with less stress) via my Strategic Churn technique.  Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm.

October 23, 2020

One in three Gen Z survey respondents who’d applied for a job said they’d avoided an opportunity because they feared being treated unfairly due to their gender, ethnic or racial identity in a new survey by Tallo. In the same survey, one in four said the same thing about applying to college.

October 23, 2020

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

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October 23, 2020

2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice created moments that have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

October 23, 2020

The Center for Hispanic Marketing Communication (HMC) has announced a partnership with Farmer-to-Farmer Colombia and Fundación SalvaTerra to help support smallholder farmers in Colombia that are transitioning out of the informal economy, forming cooperatives to grow and taking advantage of economies of scale, while expanding their range of buyers.

October 22, 2020

With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S according to the Pew Research Center. But the number of Hispanics who actually vote still has room to grow. Only half of the eligible Hispanic voters were registered in 2018 but that gap has been closing as registration rates are climbing for the 32 million eligible Latino voters in 2020 as we approach this Presidential Election.

October 22, 2020

From search to content consumption, purchase to advocacy, Hispanic consumers take a unique collective approach to e-commerce. The ethos of this collectivist culture greatly influences brand experience and purchasing behavior.

October 22, 2020

Canela Media named Andres Rincon as Senior Vice President of Sales overseeing the East Coast region.

October 21, 2020

Amid the onslaught of an estimated $11 billion in political spending for this year’s U.S. Presidential Election, it’s hard to imagine any voter group being left out. But according to the 2020 Asian American Voter Survey, half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day. Turnout among Asian American voters lagged their multicultural counterparts in previous cycles, but this year, many are excited about getting off the sidelines and involved in the process.

October 21, 2020

A few months back, TrinityP3 Founder and Global CEO Darren Woolley observed on his podcast that most of the agencies he’d seen recently were not telling their story. Not that they weren’t telling their story effectively, but they weren’t telling a story at all. Often, they were just delivering a shopping list, ticking off the agency’s clients, offices, and capabilities. (Zzzzz. Sounds exciting, right?)  Perhaps most interestingly, Woolley said that the agencies actually started off by saying they “wanted to share their agency story,” but still “[he’d] be sitting there waiting for the start, the middle and the end of the story and it just wasn’t coming.”  By Mark Duval - The Duval Partnership

October 21, 2020

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that's particularly relevant among younger audiences - according to research, 70% of teens now trust influencers more than they do traditional celebrities.

October 20, 2020

A Facebook post caught my attention this morning. Someone I once worked with many moons ago lost his father. “RIP Dad, thank you for making our lives unforgettable,” he wrote. And then it sunk in. This person’s dad was also my first boss in US Hispanic marketing over thirty years ago. This person’s dad was one of the early pioneers of US Latino marketing in this country and, among many colorful and memorable individuals, I will venture to say he was at the top of the list. This person’s dad was Pedro Font or Mr. Font to those who worked for him.

October 20, 2020

There are many misconceptions and outdated perceptions about today’s Latinx population in the world of Hispanic Marketing.  So Casanova//McCann conducted a proprietary, quantitative study to get to the heart of the truth.  Here’s a teaser of some of the interesting insights the data uncovered.

October 20, 2020

Ocean Spray Cranberries, Inc. unveils its first ever national Hispanic marketing campaign "Sabor Único. Bueno Para Todos™," highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences

October 17, 2020

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

October 16, 2020

Entravision Communications Corporation and Cisneros Interactive announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings.

October 16, 2020

ThinkNow has been awarded a Bronze 2020 ARF David Ogilvy Award in the Multicultural category for research conducted for the "No One Gets A Diploma Alone" campaign with NGL Collective for the Ad Council.

October 16, 2020

There is no doubt that 2020 will be the most important year of my life. Between the novel coronavirus, the U.S. Census, social justice and the presidential election, this year has made all of us, collectively, rethink what’s important for our families and in our communities. Perhaps for BIPOC (Black, Indigenous, people of color), 2020 has highlighted the importance of unity, empathy and community because, as diverse groups, we have been disproportionately affected by the pandemic, racism and divisive politics.  By Stacie M. de Armas, SVP of Diverse Consumer Insights and Initiatives, Diversity, Equity & Inclusion Practice, Nielsen

October 16, 2020

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

October 16, 2020

Louis Maldonado, Partner and Managing Director at d expósito & Partners, is being recognized by the ANA Educational Foundation (AEF) in its inaugural list of 50 AEF Talent Champions at their ‘Inspire Together’ virtual celebration on December 10th at 6pm. He joins an elite roster of noteworthy individuals representing Fortune 500 companies, including clients, agencies, publishers and other media companies. Of note, DEX is the only Hispanic agency with representation among the 50 honorees.

October 15, 2020

Group Nine Media named Sylvia Banderas Coffinet General Manager of Multicultural Brand Partnerships and Marketing. In this new role, Banderas Coffinet will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.

October 15, 2020

The ANA Educational Foundation (AEF) is launching a new initiative in which marketers can give the gift of an ANA membership to colleges and universities to strengthen relationships between the marketing industry and academia.

October 15, 2020

2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual,  production and post-production house memberships are available.