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January 27, 2021

Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

January 27, 2021

The Hispanic Public Relations Association (HPRA) announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA's Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.

January 27, 2021

This past Thursday January 21st as part of the World Audiovisual Women’s Association’s (WAWA), activities in favor of women’s contribution in the audiovisual industry, Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized with the “Woman of the Year Award”.

January 27, 2021

Univision announced the first slate of Latin music superstars from diverse genres, who will deliver unforgettable performances in the awaited 33rd edition of “Premio Lo Nuestro.”

January 26, 2021

Much like the year that preceded it, the 2021 Consumer Electronics Show (CES) marked a drastic departure from past norms. While the excitement around new and innovative technology offered the usual air of glamour to the conference, the deeper undercurrent anchoring the show this year was much loftier.

January 26, 2021

At first blush, the word Latinx –the gender-neutral, non binary term used to describe the nation’s diverse Hispanic population-- seems ubiquitous.  It pops up regularly in press releases, in news headlines, in social media posts, in campaign mailings. But scratch below the surface, and you find little substance under the semantics. Courtesy of Billboard Magazine.

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January 26, 2021

The third in a four-part series called The Time is Now in partnership with CMC, Culture Marketing Council – The Voice of Hispanic Marketing. Our expert panel will provide an update on the tech devices and media platforms we are using, and the evolution of SVOD since 2018.  We will also look at the continued power of both in-culture content and recent cultural cross-pollination trends in overall content.

January 26, 2021

Acento Advertising in partnership with Duncan Channon and APartnership collaborated on the overall strategy which switches up the traditional smoking cessation approach of shaming and scaring smokers into quitting, opting instead to encourage and normalize the idea that failing is part of the quitting journey by highlighting stories of real California smokers and vapers.

January 23, 2021

Global creative agencies are among the most decentralized business organizations in the world. Office heads and the client heads within their offices have complete independence in the way they manage their operations. Client heads are virtually unsupervised -- no one above them knows what work they are leading and whether or not fees and resources are appropriate for the work. C-suite executives focus more on the hunt for new business than on the management of their fragmented organizations. This makes agency transformations particularly tricky.

January 23, 2021

Quick question. When an agency is in serious financial trouble, where’s one of the first places their owners turn? If you guessed “agency new business consultants,” you’re not wrong.  By Mark Duval - The Duval Partnership

January 23, 2021

The Future 100: Trends and Change to Watch in 2021 highlights emerging consumer behaviors with 100 trend predictions from Wunderman Thompson Intelligence. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance

January 23, 2021

(Y, sí, tu abuela también lo hace.)

January 22, 2021

Diversity is more important now than ever. Organizations need to ensure that they are recruiting a diverseworkforce, and have the DEI strategies to empower diverse voices and inspire retention.

January 22, 2021

Cross media planning offers an embarrassment of riches when it comes to the range of media and datasets available to marketers. This is why a seasoned professional like Kevin O'Reilly (pictured below), Senior Vice President of Product, Data and Monetization for a4 Advertising, is the go-to person to help optimize advertising messages in the planning stage through sales enablement across cable, OTT and digital.

January 22, 2021

Last year around this time, I published “The State of the Union – Privacy Law’s Impact on the Sample Industry” sharing my views on how privacy legislation impacted the sample industry in 2019. Since then, the world has radically changed.  A worldwide pandemic sparked a global health crisis. Social and political unrest upended the status-quo, and Joe Biden was elected the 46th President of the United States. The election was so bitterly contested that it resulted in a violent attack by extremists on the U.S. Capitol. Many are wondering how we can collectively move forward.  By Art Padilla is a Director of Panels at ThinkNow.

January 21, 2021

Today’s crises, like the deaths that fuel the calls for racial equity, are not new; however, the responses to the crises are unprecedented. People in more than 4,200 cities and towns around the world have staged protests.  Fifteen to 25-plus million people in America have participated in them, and not just people from Black communities.  Over half of protestors (54 percent) are white, marking a notable difference from racial protests of the past.  By contrast, the US civil rights movement had hundreds of thousands of protesters. In addition, the largest group taking to the streets represents America’s newest generations, with the majority of protesters under the age of 35.

January 21, 2021

2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020)1 and according to The NPD Group’s latest Future of Tech2 forecast this momentum will continue into the first quarter of 2021. In Q1 2021, NPD expects 12% consumer tech sales growth versus Q1 2020. But even with a strong start to the year, comparisons to the monumental growth seen in the latter part of 2020 will result in a -2% decline year-over-year in 2021, as sales reach nearly $110 billion. NPD expects to see an additional year-over-year -2% decline in sales in 2022, followed by flat sales in 2023.

January 21, 2021

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

January 20, 2021

Well, here we are again. It's a new year, full of hope, aspirations and ambitions -- even if a quick look outside as we emerge from our duvets seems to confirm that things are still horrible, a pandemic is still raging, democracy is still under threat, and the old issues of 2020 have not mysteriously disappeared.

January 20, 2021

Estrella Media announced that it has placed a season two renewal order for its critically-acclaimed prime time talk show Tu-Night con Omar Chaparro. The new season is scheduled to premiere on January 25, 2021, at 9 p.m. ET/8 p.m. CT on EstrellaTV.

January 16, 2021

There are positive signs of recovery in the global advertising industry, with the World Federation of Advertisers (WFA) reporting rising optimism and a resumption of deferred campaigns. But with actual ad spend still far lower than expected this year, marketers have had to do more with less, which means a greater reliance on effective measurement.

January 15, 2021

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

January 15, 2021

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

January 15, 2021

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

January 14, 2021

The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex.