Millennial small and medium sized business (SMBs) leaders are redefining the advertising industry’s marketing approach with a digital-first shift, according to data from a new SMB survey.
Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing.
Nielsen announced that it will open its Consumer Packaged Goods (CPG) data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.
At the 4A’s annual Strategy Festival, on the heels of a panel called “The Truth About Strategy Talent,” LinkedIn and the 4A’s released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year. The professionals working in strategy roles—such as planners, creative strategists and digital strategists, among others—are also 40 percent more likely than employees in other agency roles to say they plan to leave their current agencies within six months or less.
Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.
TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.
Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers' lives easier and demonstrating the value of being in Good Hands.
Azteca America will launch RABIA, a drama series, on Tuesday, November 1 at 9:00 p.m. EST.
NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.
The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness.
When asked whether racial issues were improving in the U.S., males agree (strongly/somewhat) at almost double the rate than women did (50% vs. 27%, respectively). Males (36%) were also more likely to agree that politicians are trying to make their lives better when compared to females (20%).
The new report from GfK’s The Home Technology Monitor™ shows that these “self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).
WING announced that Victor Paredes as joined the agency as Director of Strategy.
We appear to be surrounded by brands and products that are looking and trying very hard to be identified as “crafted.” Staged as a new idea, the irony is brilliant, given that many of these products or brands are actually just a slap-dash, jump-on-the-band-wagon replacement for an actually interesting piece of innovation. Marketers may be trying to tap into consumers’ desire for authenticity, but if it’s not genuine, they risk losing more than just sales.
Advertising and marketing; these two words get thrown around quite often and many people think they’re synonymous at first glance, but in reality they are very different.
By Gonzalo López Martí - Creative director, etc./LMMiami.com
A surprisingly large amount of followers of my weekly marketing & advertising manic musings keep asking me about that friend of mine I wrote about a few columns back who’s depressed because soccer moms are driving Porsches and Teslas.
African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and determined to forge a better future as influential leaders and catalysts of social awareness against discrimination and social injustice.
NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS).
Telemundo announced the appointment of industry veteran Ingrid Sanchez Graham to Senior Vice President of Creative Operations.
Univision Communications Inc. (UCI) announced the appointments of Lourdes Diaz as President, Entertainment and Adrian Santucho as Executive Vice President, Univision Studios.
The baseline metric for pricing and measuring digital advertising—the served impression—has shaped digital media for more than two decades, as explored in a new eMarketer report, “Attention and Engagement Metrics: Going Beyond the Impression”.
Agency leaders are standing at the proverbial crossing. Only this is not the standard T-crossing where the road leads either left or right, nor is it a fork in the road where one path leads to unknowns up the mountain, and the other unknowns will be on the path down the valley.
Agency holding companies appeared relatively quiet during the third quarter, with seemingly less news related to transparency, account reviews and profit pressure than we saw earlier in the year. However, the importance of each of these topics remains undiminished.
The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.
Discovery Familia, one of two networks Discovery Communications offers in the U.S. Hispanic market, announced the Spanish premiere of QUINCEAÑERA