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September 29, 2020

At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing. What we’ve seen in the Hispanic market, specifically, is that brands have moved to reduce spending under the guise of the Total Market Approach. Granted, we’re all being asked to do more with less. And budget cuts are a part of our reality. But I’m here to show you how to grow your market share and spend your ad dollars more effectively by committing to the Hispanic market.  By Pete Lerma, CEO & Co-Founder LERMA

September 29, 2020

Gonzalo Del Fa, president of Group M Multicultural and chairman of the Culture Marketing Council (CMC), delivered the opening address at the 18th annual Hispanic Television Summit on Tuesday (Sept. 22), declaring that “total market is totally dead.”  By Joe Schramm, Schramm Marketing Group

September 29, 2020

The terms Hispanics in the United States use to describe themselves can provide a direct look at how they view their identity and how the strength of immigrant ties influences the ways they see themselves.

September 28, 2020

This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.

September 26, 2020

Every night, as 5 full time virtual students/workers get ready to take their car out for a spin, I think the auto industry is really missing the growth of the Hispanic consumer.  I did say 5 adults… 4 cars… one house… and during COVID our cars are our escape strategy.  By Ana Ceppi

September 26, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

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September 26, 2020

Once upon a time, TV was linear, with a handful of channels, and the standard unit of measurement was the gross rating point (GRP), which dictated advertising costs and set CPMs. The GRP, the only measurement available, reported on age and gender demographic impressions culled from panels. Brands advertising on television relied on it to place their broadcasting spend accordingly.

September 25, 2020

A McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society.

September 25, 2020

Over the past several months, you’ve heard us say over and over: online hate turns into harm in real life. From advocating for the ban of white supremacists on social media platforms, to leading an advertising boycott against Facebook for profiteering off of hate, NHMC is as committed as ever to eliminating hate online. This year we’ve also ramped up our policy work to stop misinformation campaigns and to protect Latinx Digital Rights and the sanctity of our democracy.

September 25, 2020

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, 'Critical Thinking.' Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

September 24, 2020

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group

September 24, 2020

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions

September 24, 2020

Estrella Media announced that it has partnered with music giant Sony Music Latin for the production of a special edition of its hit talent search show Tengo Talento, Mucho Talento. The new season of Tengo Talento, Mucho Talento Edición Especial.

September 23, 2020

INFUSION has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to keep up with increased Client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census which underscore the Multicultural marketing business imperative.

September 23, 2020

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

September 23, 2020

While summer is still winding down, advertisers are shifting focus to executing holiday media plans. This season is typically the most important time of year for many businesses, yet early data expects this year’s retail sales to decline amidst the ongoing upheaval from the novel coronavirus (COVID-19), along with the challenges of digital disruption overall.

September 22, 2020

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

September 22, 2020

Five steps to establishing a strategic production-spend management program

September 22, 2020

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

September 19, 2020

Traditional brands can learn a few lessons from the DTC sector

September 18, 2020

Great problem solvers are made, not born. That’s what we’ve found after decades of problem solving with leaders across business, nonprofit, and policy sectors. These leaders learn to adopt a particularly open and curious mindset, and adhere to a systematic process for cracking even the most inscrutable problems. They’re terrific problem solvers under any conditions. And when conditions of uncertainty are at their peak, they’re at their brilliant best.

September 18, 2020

The COVID-19 crisis has completely altered what daily life looks like both here in the United States and throughout the world. No longer can people simply go about their lives – there is heightened concern surrounding health and safety as this virus makes its way through society.  By Lauren Lootens / Florida State University

September 17, 2020

No more than half of U.S. adults feel confident in the news media or think other Americans feel this wayIn a year filled with major news stories – from impeachment to a contentious election, from a global pandemic to nationwide protests over racial injustice – Americans continue to have a complicated relationship with the news media.

September 17, 2020

The greatest shift may be in how the buy side and sell side interact. Sellers of premium inventory have historically owned something very valuable that advertisers needed: eyeballs. And they still do. But now, that is not enough. There is greater onus on the sell side to deliver on a product or service that appeals to cautious and under-funded advertisers and agencies. This is where things get interesting.

September 17, 2020

How the pandemic has impacted TV viewing among Hispanics is a topic that Romina Rosado, the SVP of entertainment and content for NBCUniversal Telemundo Enterprises is prepared to address during her keynote interview Thursday, September 24 at the upcoming Hispanic Television Summit.  By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

September 16, 2020

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard