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July 20, 2019

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

July 20, 2019

With a spending power of $1.2 trillion, the African American audience is one of the most essential markets for advertisers to reach. This group of consumers is at the forefront of innovation—full of trendsetters, tastemakers, and cultural expression.

July 20, 2019

Does this mean that we as a society are moving in the wrong direction? Hardly. It’s simply a recognition that as times change, our delineations of what is acceptable change as well.

July 20, 2019

It would be an understatement to say that for the modern consumer, personalization has become a table-stakes expectation. From Facebook feeds and Netflix queues to brick-and-mortar retail floors, the average consumer is living in an increasingly customized world in which every experience is tailored to their unique needs, expectations, and preferences using data.

July 20, 2019

The private brand dynamic is a topic we’ve written about extensively over the past few years. Private brand is gaining dollar share in key general merchandise industries, representing nearly one-third of U.S. sales in some industries. In industries like office supplies, retailers have moved entire departments to their own private labels. But our research indicates that more private brands aren’t necessarily the answer across apparel, food, technology, and other industries we track; retail may have reached an inflection point. How can retailers determine the right mix of private and national brands for the categories they play in, and what can brands do to ensure they remain part of the mix?

July 20, 2019

Users of ad blockers feel strongly about how their personal data is collected for advertising. Almost two-thirds of people who use ad blockers (63%) say data collection in online advertising is an invasion of privacy.

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July 19, 2019

Workplace stress is exacting an ever-higher physical and psychological toll. It adversely affects productivity, drives up voluntary turnover, and costs US employers nearly $200 billion every year in healthcare costs. Many companies are aware of these negative effects, and some have gotten busy devising ways to counteract them. Efforts range from initiatives to encourage sleep, exercise, and meditation to perks such as nap pods and snack bars.

July 19, 2019

The New York Latino Film Festival (NYLFF), the nation’s premier and most diverse Latino film festival, and a touchstone of the nation’s thriving multicultural cinematic movement, kicks off its16th edition on Monday, August 12th. The festival will feature more than 83 films representing 10 countries, spanning all genres including features, shorts, documentaries, web series and experimental films starring, about and for the U.S. Latino community.

July 19, 2019

This year, 18.4 million students will be heading to college. The shopping list may start with books and supplies, but it runs long with dorm and apartment furnishings, clothing and accessories, computers and hardware, and gadgets and digital subscriptions. Do the math and the grand total is more than $25 billion in projected spend for the 2019 back-to-college (B2C) shopping season.

July 18, 2019

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

July 18, 2019

Casanova//McCann announced the relocation of their headquarters. The Hispanic integrated communications agency will now be based out of The Hive, an indoor/outdoor creative office campus, in Costa Mesa, California.

July 18, 2019

8Greens, a health and wellness company, announced the hiring of Eduardo Luz as CEO effective July 9, 2019. In this role, Mr. Luz will be responsible for all aspects of strategy including category development, product development, innovation, distribution and global expansion.

July 18, 2019

The American Association of Hispanics in Higher Education (AAHHE), has elected Dr. Patricia Arredondo as its Chair for the 2019-2020 academic year.

July 18, 2019

Haim Saban, Chairman of Saban Capital Group, announced he will invest $500 million into the music industry and partner with seasoned music executive Gustavo Lopez to lead Saban Music Group.

July 17, 2019

Crisis Preparedness as the next competitive advantage: Learning from 4,500 crisesUS corporate crisis: Here’s what you need to know

July 17, 2019

The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”

July 17, 2019

This week, I’ve rounded up six valuable tips on pitching from agency insiders. Some come from industry experts who have previously shared their expertise on The New Business Blog and some were sourced from other online sources. All of them will help you win your next pitch. As we approach the time of year when major decisions will be made for next year’s marketing budgets, take a look and think about opportunities to improve your “pitch game.”  by Mark Duval - The Duval Partnership

July 17, 2019

Univision Digital announced its new original digital series, “La Nueva” (The New), about the birth of the new generation of urban Latin artists who have taken the world by storm with their global streaming views and fan base.

July 16, 2019

In an a WARC newsletter item Keith Weed, then chief marketing and communications officer at Unilever, talks about the need for his company to play two games: support global brands based on universal truths and manage a portfolio of targeted, niche brands. But I would suggest that brands actually need to play three games at once.  by Nigel Hollis

July 16, 2019

The US labor market looks markedly different today than it did two decades ago. It has been reshaped by dramatic events like the Great Recession but also by a quieter ongoing evolution in the mix and location of jobs. In the decade ahead, the next wave of automation technologies may accelerate the pace of change. Millions of jobs could be phased out even as new ones are created. More broadly, the day-to-day nature of work could change for nearly everyone as intelligent machines become fixtures in the American workplace.

July 16, 2019

By Gonzalo López Martí- Creative director, etc / LMMiami.com

  • There’s a strange phenomenon in the rarefied atmosphere of professional tennis: for quite a while now the top slots of the men’s ranking has been ruled by dudes in their 30s.
July 13, 2019

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018.

July 13, 2019

Agency senior executives are coming to terms with changes in client needs.  “More growth” rather than “more creativity” is what they are hearing.  The agency of the future is starting to sound more like a consulting firm with media and creative capabilities than a traditional service-oriented agency that wins awards.

July 13, 2019

Univision Communications, Inc. announced the release of crucial Hispanic voter data analysis in conjunction with L2 (Labels and Lists) which demonstrates across the board voter registration and turnout increases in the key primary and general election states of Arizona, Colorado, Georgia, New Mexico, North Carolina, Ohio and Pennsylvania.

July 12, 2019

What education do we need for the 21st century? What is the purpose of education in the current context of societal transformation? How should learning be organized?

July 12, 2019

It's said there are two rules that should be accepted working under a boss. The rule no. 1 is the boss is always right. The rule number 2 states that if the boss is wrong, then, refer to the rule number 1.