Casanova//McCann was awarded five Cannes Lions for their work on the campaign “Second Chances,” as part of a partnership with local police departments and the organ donation non-profit, Donate Life. “Second Chances” gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors and giving fellow citizens a second chance at life.
“We are honored to be the most-awarded Hispanic agency at Cannes Lions once again, and we congratulate Donate Life California on this meaningful partnership,” said Ingrid Otero-Smart, President and CEO of Casanova//McCann.
Casanova//McCann received a Gold PR Lion and two Direct Lions for “Second Chances.” Additionally, Casanova//McCann was also awarded a Brand Experience & Activation Lion and a Social Development Goal Lion for the campaign.
This news follows McCann Worldgroup’s recognition as Network of the Year at the global festival, after winning a total of 73 Lions representing creative work from across its disciplines and all of its regions.