March 06, 2020

LERMA announced 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.

Notable among the 11 awards that LERMA received was the Mosaic Award, which recognizes companies, agencies and individuals whose commitment to diversity and inclusion is evident through their creative work. LERMA’s Mosaic Award was for the pro-bono campaign titled “Two Years After” for PRxPR, which consists of an awareness and donation initiative to continue promoting, aiding and funding the re-construction of Puerto Rico in the continued aftermath of Hurricane Maria. This is the second year in a row that LERMA received the Mosaic Award, this time for their pro-bono efforts on behalf of PRXPR.

LERMA also received a coveted Judges’ Choice Award for the #StopGunViolence initiative. LERMA’s work on this initiative is another example of the agency’s commitment and investment in social-cause marketing.

“We are extremely excited and proud of these awards because they recognize the work we have done for multiple clients, as well as for our own initiative to bring the subject of gun control to the forefront of conversation,” said Aldo Quevedo, LERMA Principal and Creative Director. “At LERMA, we have a wall with a huge statement: ‘We make our clients rock.’ The recognition that LERMA received at the ADDYs certainly reflects that!”

At the Feb. 27 awards event, LERMA also received recognition (5 Gold, 2 Silver and 2 Bronze) for breakthrough work created for Dr Pepper, BanCoppel, Orkin, Metro by T-Mobile and PRxPR.

Gold ADDY:

  • PRxPR, “Two years after” integrated campaign
  • PRxPR, “Don Piro” TV spot
  • LERMA, #StopGunViolence integrated campaign
  • Dr Pepper, “Date un gusto”, digital video campaign
  • Orkin, “Cucaracha Nursery” radio spot

Silver ADDY:

  • BanCoppel, “Obstacles” outdoor campaign
  • Metro by T-Mobile, “Biggest game of H-O-R-S-E”, digital activation

Bronze ADDY:

  • Dallas ADDYS, “God made a creative” digital video
  • Dallas ADDYS, “Bee hive” poster, Visual Craft & Art Direction

A jury of advertising peers from around the nation judged the local awards competition, and the best work will compete at the district and then national level.

LERMA earned the prestigious ADDY awards during the same week that the agency announced its rebrand from Richards/Lerma to LERMA. Although still retaining its ties to The Richards Group, the agency seeks to continue a more autonomous path, reflective of its multicultural focus and the fact that over the 10 years of its existence, it has undoubtedly established itself as one of the premier multicultural agencies in North America.

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