April 18, 2019

The following is republished with the permission of the Association of National Advertisers. Find this and similar articles on ANA Newsstand.

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

  •     Institutionalize a strategy for auditing internal and external practices.
  •     Consistently maintain objectivity in assessing compensation and in conducting performance reviews.
  •     Where applicable, adopt automated systems to reduce manual and labor-intensive agency activities.
  •     Improve access to compliance training for marketing stakeholders.

To download report CLICK HERE.

"Lessons Learned from the Samsung Debacle." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.




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