Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.
- Institutionalize a strategy for auditing internal and external practices.
- Consistently maintain objectivity in assessing compensation and in conducting performance reviews.
- Where applicable, adopt automated systems to reduce manual and labor-intensive agency activities.
- Improve access to compliance training for marketing stakeholders.
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"Lessons Learned from the Samsung Debacle." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.