February 20, 2019

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

The piece that won “Best of Show” honors was titled “A Unifying Beat,” created for long-standing client Walmart. The goal of the campaign was to promote awareness of Walmart’s new free Online Grocery Pickup app during the world’s largest soccer event. The agency undertook a modular approach to recreate culturally accurate get-togethers for each participating Latin country and edited each spot depending on which teams were represented in matchups. The world-renowned Rocky theme song “Gonna Fly Now” was produced and recorded in each country’s traditional musical style and genre.

“This was a simple, beautiful, and most importantly, powerful campaign that drew upon actionable customer insights, upon Latinos’ passionate love for soccer and also upon the enormous connective opportunity that the World Cup offered,” says Lopez Negrete Communications President and CEO, Alex López Negrete. He adds: “Rare are the opportunities to create a campaign that allows a marketer to showcase such a practical service as Online Grocery Pickup during a month-long sporting event, while catering specifically to such a diverse segment in such a tailor-made manner. We’re thankful for our client for giving us the freedom to so vividly and accurately reflect our consumer’s passion for soccer – and food!”  

Lopez Negrete Communications also received the following honors:

  •     Fiat Chrysler Automobiles - Two Gold, one Silver
  •     Walmart Inc - Best of Show, four Gold, six Bronze
  •     Bank of America - One Bronze
  •     McDonald’s - One Gold, two Silver, two Bronze
  •     Lone Star College - One Bronze
  •     Lopez Negrete Communications, Inc. - One Silver



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