Marketing executive Charlene Dance, with over 15 years of expertise spanning various industries including beauty and public health, announced her official departure from Strength of Nature Global LLC as its Global Marketing Director to step into a new role as President & CEO of The Montage Agency. A full-service multicultural marketing collective of seasoned brand architects, Dance's motivation to launch the agency stems from years of experience conceptualizing national campaigns, spearheading marketing efforts, and being a champion of innovation for brands that directly cater to multicultural audiences.
"The underlying foundation of my mission as a marketing executive has been empowering and serving the multicultural audience. My goal is to ensure this audience feels visible, understood and catered to so it brings me great joy to embark on this new journey at the head of a transformative and disruptive agency like Montage," says Charlene Dance.
When asked about the mission and philosophy of her new platform, Charlene explains that her plan is to super serve clients by partnering with the best and brightest creatives and thought leaders in the multicultural space. The agency will take on a collaborative approach by bringing experts in various specialties like content creation, public relations, social media management, media buying, grassroots marketing and more.
"Montage is the technique of producing a new composite whole from fragments of individual elements. That's exactly what The Montage Agency is all about. Our goal is to shake up the traditional agency model and bring together the perfect pieces of the mix to create a well-rounded approach to multicultural marketing and advertising."
For the foundation of the agency, Dance looked to partners who are industry leaders in multicultural marketing with proven results. Randy Washburn, a 35-year veteran in media research, media planning, and media buying serves as Chief Operating Officer and Media Services Director. Tracey Jennings, former EVP of GlobalHue ad agency brings over 17 years of strategic marketing expertise and serves as the agency's Sr. Vice President of Client Services. Christan Duncan brings a plethora of digital ad services and paid social strategy experience as the agency's Digital & Social Media Services Director. Christina S. Brown, Wharton grad and founder of fast-growing multicultural platform LoveBrownSugar, serves as the agency's Director, PR Services & Influencer Engagement. Kimberly Walker is the agency's Content Producer with over 10 years experience in journalism across many major media companies as well as film writing for independent producers. The Client Services Director, Stephanie Eason comes to the agency with over 10 years of marketing and public relations experience. And Yasmine Parrish brings a decade of knowledge and serves as Public Relations Manager.