Consumers are somewhat optimistic about holiday shopping this year with 86% telling us they will spend the same or more this holiday as they did in 2018. On average, they will spend $1,284 on gifts, travel and entertainment, a modest increase of 2.7% over last year.
Among our biggest spenders: holiday travelers, college graduates and telecommuters. Meanwhile, almost half of young millennials (age 24-27) will spend more this holiday season than they did last year, compared to 33% of consumers overall.
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