March 12, 2019

VMLY&R announced the 2020 Census Media Vendor Day for the 2020 U.S. Census Paid Media Campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned.

2020 Census Media Vendor Day will be held on April 3 in New York City in two sessions. The first session will be held from 9:00 a.m. to 12:00 p.m. and the second from 2:00 p.m. to 5:00 p.m. Both events will be live streamed. The second 2020 Census Media Vendor Day will be held in Puerto Rico on April 5 for the Puerto Rico market. All media vendors interested in providing paid advertising opportunities for the 2020 Census Paid Media Campaign are encouraged to apply.

Mandated by the U.S. Constitution, the decennial census takes place every 10 years. The 2020 Census will determine any changes in the number of congressional seats per state as well and help determine state legislative and school district boundaries. Responses to the 2020 Census will also shape how more than $675 billion in federal funding is distributed to local communities, informing decisions about how public funds are spent for schools, fire and emergency services, and healthcare

“The U.S. Census Bureau is on a clearly defined mission to drive awareness and motivate people across America to self-respond in the 2020 Census, which will be supported by paid media efforts in a diverse group of channels,” said Alex Hughes, VMLY&R Executive Director. “We are excited to have a collaborative process and to partner with key agencies for the upcoming paid media campaign with the launch of the 2020 Census Media Vendor Day.”  

Six Request for Proposals (RFPs) will be released as part of the campaign. The types of paid media may include but are not limited to:  

  •     TV (traditional, online, streaming)
  •     Digital Direct/Content (display, video, influencers, gaming)
  •     Radio (traditional, online, streaming)
  •     Print Newspaper
  •     Print Magazine
  •     Out of Home (transit, billboards, grocery stores)

Media outlets will have from April 3, 2019 to May 2, 2019 to submit proposals into the RFP portal. No late submissions will be accepted beyond the deadline.  

 

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