April 11, 2020

LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.

"The report provides an overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups," said Quim Gil, LERMA Principal—Brand Planning. "The paper outlines how immediate targeted marketing opportunities among multicultural consumers during this time of crisis can help ensure brands are able to rebound as the economy slowly recovers."

To download report CLICK HERE.



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