November 21, 2019

How do you reach an ever-expanding, fast-growing ethnic market that is extremely loyal to brands and where word of mouth is golden? If you didn’t have to compete so heavily for attention in newspapers, email blasts and other advertising venues, reaching this demographic could be easy.

Unfortunately, many businesses spread their advertising budgets out so thinly that they miss out on marketing opportunities within the Hispanic demographic or completely miss driving home the message when promoting to a diverse, ethnic audience.

Reaching a wide, diverse audience in an authentic way has become a priority in an advertising industry filled with “adverclutter”. Advertisers struggle for attention in printed publications, on television and media, billboards and other arenas. Adverclutter is everywhere. The average American is exposed to over 4,000 ads each day! Online, on TV, on the road, in the store, and even in the bathroom - there is no escape. Because of all this clutter, these channels have lost their impact on the consumer.

How can advertisers get around the adverclutter and successfully reach consumers? Leverage a point of sale system to run ads! New technology allows some POS, such as the National Retail Solutions (NRS) POS system, to display eye-catching ads and videos, and reach and impact customers at the checkout counter. A POS with a customer facing screen, can displays local, regional and national ads to consumers at eye level. Advertising at checkout offers uninterrupted access to customers as they are waiting in line to pay and/or focused on the POS screen, watching their items being scanned.

Avoid adverclutter! Find ways to reach the ethnic independent retail community with marketing initiatives that are out-of-the-ordinary and extraordinary.

About Author

Elie Y. Katz
Founder, President & CEO • National Retail Solutions
National Retail Solutions (NRS) is a division of IDT (NYSE: IDT). NRS combines the reliability and loyalty of IDT and the Boss Revolution® customer base of over five million people, to provide a robust, powerful point of sale system and NRS PAY integrated credit card processing for independent retailers. With over 10,000 POS units deployed nationwide, NRS is quickly becoming the leading cash register ecosystem for grocery, convenience, liquor and tobacco stores.


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