IRI is monitoring the situation in markets around the world, including those where governments are heavily restricting social movement and interaction. IRI’s aim is to surface useful insights and best practices out of those markets that the entire CPG retail industry can benefit from.
In particular, IRI leverages its wide range of data sources (including POS, FSP, panel, e-commerce and social media) to understand the impact on current and likely shopper and consumer behavior across categories, brands, channels and retailers in the areas affected by the virus so CPG and retailers can better meet the needs of consumers in this crisis.
There is no silver bullet, but IRI will provide the intelligence and insights needed to make thoughtful and nimble decisions.
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