Over the last several years the Festival Iberoamericano de la Publicidad (FIAP) has encountered a shrinking fan base and competition from other more important and targeted creative awards programs in Latin America and the US Hispanic Market. Other major awards programs include El Ojo de Iberoamérica in Argentina, WAVE in Brazil and Cannes in Southern France, couple with very strong regional creative awards programs in the Caribbean and Central America, thus reducing the importance of FIAP.
The management of FIAP decided a couple of years ago to move the awards program to the USA to coincide during AHAA conference in Miami, where AHAA in conjunction with Circulo Creativo have their own US Ideas creative awards competition and event. Trying to secure a “Lifeline”.
The results have been revealed, FIAP is not going to stay in the USA due to low attendance to its event and moves to Mexico to see if it can survive its next round.