As the head of entertainment publicity, Franklin will be responsible for all consumer-focused publicity efforts to promote Telemundo’s entertainment content and talent across earned media platforms and social influencers. Franklin will spearhead Telemundo’s team of experienced publicists and work closely with Telemundo Global Studios and the network’s programming, talent, research and marketing teams to support, align and elevate the company’s brand and meet viewership goals.
"With her extensive background in the marketing communications arena and her experience in both the U.S. and Hispanic markets, Claudia brings a tremendous amount of understanding, perspective and creativity to this role," said Richard. "She is the ideal person to lead our entertainment publicity initiatives as Telemundo continues to redefine Hispanic media with innovative, original and premium content that reflects the U.S. Latino experience.”
Most recently, Franklin was Senior Vice President of Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, where she led the corporate communications and brand publicity throughout Latin America for Viacom’s portfolio of brands including MTV, Nickelodeon, Comedy Central and Telefe, among others. She was also overseeing the company’s public affairs initiatives and promotions across all brands and leading internal communications and culture initiatives within regional offices.