A first for our Multicultural Industry, the Association National Advertisers (ANA) began their conference with Bob Liodice / Chief Executive Office of the ANA bringing forth one of the main pillars of growth in marketing is the inclusion of effective Multicultural practices that ensure sustainability.
Alliance for Inclusive and Multicultural Marketing (AIMM), an alliance of the ANA with marketers to help educate, promote and ensure world-class multicultural marketing strategies to help business grow, not bottom-line profits but to impact consumers lives.
In addition, AIMM has launched a new initiative Cultural Insights Impact Measure (CIMM) with the research capabilities of NBC Universal / Telemundo to help marketers better understand, measure and set for effective performance indicators to ensure that Multicultural programs have an equal chance to demonstrate their impact on a company’s bottom-line.
The session enjoyed a heart warming and effective video presentation of inclusiveness created by Houston based Lopez Negrete Communications.
WE are at the main table.