In his new role, Ramos will oversee the creation of dynamic multicultural audio marketing campaigns with national scale and local execution across all of Katz audio partners, which includes Univision, Radio One and Entravision. Ramos will also continue to lead advocacy efforts for multicultural advertising and further develop relationships with marketers and agencies.
In addition, Ramos will manage the development of a multicultural marketing mentoring program, with the mission to showcase the radio industry and motivate young multicultural professionals to consider careers in marketing and advertising.
“With our enormous audio footprint, Katz is in the unique position to build and execute results-driven multicultural campaigns by harnessing the assets of all of our broadcast partners, including Univision, Radio One and Entravision to reach diverse audiences across the country,” said Christine Travaglini, President of Katz Radio Group.
“Rick is exceptional at educating marketers on how best to reach and connect with multicultural consumers through audio campaigns,” said Mark Gray, CEO of Katz Media Group. “Rick’s 25 years of multicultural media experience and proven results make him perfectly positioned to spearhead this important effort.”
“Over my career, I believe there is no better time than now to be part of multicultural advertising,” said Rick Ramos. “We are at the inflection point of minority consumers becoming majority consumers. I am passionate about helping advertisers reach the diversified consumer marketplace in a meaningful way.”