May 03, 2014

 

 

 

 

 

 

 

This is an exciting year for the HispanicAd.com Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE), we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.  

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

The Judges were:

Raul Cardos - President & Founder of  Anonimo - - - Mexico City, Mexico

Marta Insua - VP Strategic Insights of Alma - - - Coconut Grove, Fl

Lucas Mentasti - Managing Director of XAXIS Latin America - - - Miami, FL

Alex Pallete -  Catalyst fo the HAPE Awards - - - Madrid, Spain

Verena Sisa Thompson - VP Chief Strategy Officer of Conill - - - El Segundo, CA

This year’s event will be hosted by Coconut Grove, FL based Alma.

HispanicAd.com congratulates the winners! :

Hispanic Market Strategy

Bronze

  • P&G/Crest - Conill
  • McDonald's/HACER “College Program” - Alma DDB
  • The Clorox Company/Clorox Bleach - Alma DDB

Gold

  • McDonald's “First Customer” - Alma DDB.

Innovation Strategy - Hispanic Centric.

Gold

  • The Clorox Company/GLAD Force Flex - Alma DDB.

Brand Experience - Hispanic Centric

Honorable Mention

  • Kellogg's - SMG Multicultural.

Total Market

Honorable Mention

  • T-Mobile “Jump” - Conill

Silver

  • McDonald's “First Customer” - Alma DDB.

Gold

  • T-Mobile “Encuentra a Miguel y Jeremy” - Conill.

BEST OF SHOW

  • McDonald's “First Customer” - Alma DDB.

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

 

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