September 15, 2018

Lin-Manuel is truly emblematic of the American Express brand. He is someone deeply committed to his local communities – including Washington Heights, a neighborhood in the northernmost part of Manhattan, where he grew up and now lives with his family.

On Monday, September 17th, American Express is rolling out - this Spanish version of the ad via media such as Telemundo.  This is the first Spanish Language American Express execution targeting US Hispanics.

This is a spot about the power of supporting communities – not just the ones we are born into, but the ones that we create for ourselves. Because when our communities thrive, so do we.

The way Lin-Manuel lives his life is a testament to the belief that remembering our beginnings is what makes us better teachers, friends, creators and ultimately, people. Everything about this spot is 100% genuine to Lin-Manuel’s life – the people, the places, even his dog, Tobillo. The majority of it was filmed in his neighborhood of Washington Heights in Upper Manhattan.

 

 

CREDITS

American Express

Elizabeth Rutledge – Chief Marketing Officer

Bess Spaeth - VP, Global Brand Communication, Global Advertising

Allison Silver - VP, Global Brand Communications

Ann Mecca - Director, Global Brand Communications

Meaghan Ellis - Senior Manager, Global Brand Communications

mcgarrybowen

Gordon Bowen - Global Chairman

Ned Crowley – Chief Creative Officer

Julie Scelzo – Global Executive Creative Director

Rick Ardito - Executive Creative Director 

Fred Sanicola - Group Creative Director, Art 

Josh Rubin - Group Creative Director, Copy

Jon Dupuis - Global Managing Director

Lindsey Schmidt - Managing Director 

Allison Romeu - Account Director 

Alia Cohan - Account Executive

Nikita Coelho – Assistant Account Executive

Jennifer Zimmerman – Global Chief Strategic Officer

Monica Svatek – Group Director, Strategy

Dante Piacenza - Managing Director, Content Production

Celia Everett - Executive Producer

Jeff Stock - Producer 

Marie Sawicki - Business Manager 

Hilary Olesen - Talent Manager 

Travis Kinsella - Associate Director, Art Production

WAX

Paul Watts - Editor

Jean Taylor - Assistant Editor

Kelly Mackey - Post Producer

Jason Ortenberg - Flame Artist

Smuggler

Co-Founders: Patrick Milling-Smith, Brian Carmody 

Executive Producer: Sue Yeon Ahn

Director: Tom Hooper

Line Producer: Alexandra Lisee 

DP: Linus Sandgren

Production Designer: Rob Pearson

Art Director: Michael Bagasse

Sonic Union:

Steve Rosen - Sound Engineer

 
 

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