“Soccer is about passion, pride and good sportsmanship, and I am excited to join Latinos across the U.S. as they cheer for their favorite teams and players,” said Carmen Boquín, TV Host and Personality. “Enjoying a soccer match is about creating a fun experience which is shared with friends and family, and what better way to do that than to ensure that smart snacking options like Wonderful Pistachios are available during gatherings. I am proud to have partnered with Wonderful Pistachios to promote smart snacking among the Latino community as they enjoy every minute of the sports viewing experience.”
The campaign aims to provide the Latino community with valuable information on different and fun ways they can integrate Wonderful Pistachios as a snack via editorial opportunities, expert positioning, and social media engagement. Boquín will share with her fans how athlete’s eating habits impact their performance and how pistachios can be great option to maintain a more balanced nutrition. Additionally, Wonderful Pistachios will showcase soccer themed creative in its point-of-sale displays during the activation period.
“Carmen’s dynamic personality and passion for sports are key traits which perfectly complement our brand positioning and aid our efforts to raise awareness among the U.S. Hispanic community,” said Adam Cooper, vice president of marketing, The Wonderful Company. “Our research indicates that 56% of people aware of pistachios associate them with sports, but only 9% associate them with soccer. As soccer fans tune in to enjoy the many matches being played this summer, Carmen will join in the fun-filled experiences reminding those fans to make that occasion even more special by offering smart snacks like Wonderful Pistachios.”