GALLEGOS Unitedand LUNA United showcased “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.
A first-time collaborative effort with world-renowned artist Kim Jung Gi, “Storytellers” recognizes the many contributions of Asian Americans to the film and TV industries, both in front of and behind the camera - from lighting technicians and wardrobe stylists to directors and actors, spanning a wide range of movie genres.
Kim Jung Gi is an established artist from South Korea whose artwork has attracted international attention. Working from memory, Kim has the rare ability to visualize drawings beforehand, creating incredible illustrations without reference in record time. As an illustrator and influencer, Kim’s work, firmly rooted in pop culture, is well loved and admired across the United States.
CAAMFest, an annual festival from the Center for Asian American Media, celebrates the world’s largest showcase for new Asian American and Asian film, food and music programs and honors Asian Americans of all backgrounds, from Korean and Chinese to Filipino, Vietnamese and Indian. CAAMFest, now in its 37th year, runs May 9-19 in San Francisco, taking place during Asian American and Pacific Islander Heritage Month (AAPIHM).
“Asian culture is not as elusive or mysterious as it may have seemed in the past because there is a much greater representation of Asian culture in today’s media. And, I think its such an advantage for an artist to know two different cultures, so I hope Asian American artists take advantage of that,” said Kim.
“I’ve been a big fan of Kim Jung Gi for a long time. Collaborating with him on this project to shine a light on the many contributions that Asian Americans bring to film and storytelling has been a tremendous honor,” said Dino Spadavecchia, Executive Creative Director at GALLEGOS United. “As an agency that specializes in culturally relevant and culturally attuned work, GALLEGOS United’s approach is rooted in representing the tapestry of today’s America. Creatively we strive to speak to the diverse cultural make-up of the entire country, through pop culture and meaningful storytelling.”
“Storytellers” furthers Comcast’s commitment to the Asian American community. The company offers a specially curated content collection of Asian American shows, movies, music and podcasts, available to all Xfinity X1 customers across platforms.
The video shorts, available in a variety of formats including 30 and 60-second, will be available online beginning May 9.
Key GALLEGOS United executives involved in the campaign include:
· Chief Creative Officer/President: Harvey Marco
· Chief Strategy & Engagement Officer/President: Andrew Delbridge
· Executive Creative Director: Dino Spadavecchia
· Creative Director/Art Director: Jonathan Maldonado
· Creative Director/Writer: Jeb Quaid
· Head of Production: Harry Lowell
· Sr. Producer: Lillian Lopez
· Producer: Ingrid Ruiz
· Head of Account Management: JP Rodriguez
· Group Account Director: James Kulp
· Account Director: Sandhya Pathak
· Account Executive: Jeremy Bunya
· Head of Strategy & Planning: Silvina Cendra
· Director of Communications Planning: Angel Xie
· Illustrator: Kim Jung Gi