The campaign includes 7 social videos for Jarritos using a parrot as the main character and a cockatoo as his partner in crime. They’re really fun, colorful, and just kinda ridiculous. But cute.
Check ‘em out and let us know if you think this is something worth discussing. This campaign was designed to indirectly/subconsciously educate people on how to pronounce correctly the Jarritos brand name. Hoping these stick to the consumer’s minds and they start saying it correctly.
Walter Barraza + Lalo Durán
To view social assets, CLICK HERE.