McDonald's and fútbol have something in common: they unite people

The World Cup campaign series is a story of people from all walks of life uniting over breakfast and the world cup at McDonald’s. (Yes, being a World Cup sponsor, the restaurants can broadcast the games at the discretion of the individual locations.)

The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.