September 08, 2016

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments. Held as part of the cable industry's Diversity Week, the 30th Annual NAMIC Conference will be held September 20-21, 2016 at the New York Marriott Marquis in Manhattan. Winners of the 2016 EMMA will be honored during a special luncheon ceremony scheduled for Wednesday, September 21 from 11:45 a.m. to 1:00 p.m. ET.

Recognizing the media and entertainment industry's commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Creators and Distributors, Networks and Communications Suppliers and All Other Media. A record number 137 entries were received for this year's competition, yielding a 17% increase over 2015.

"As demographics shift, multicultural consumers are driving the nation's population and economic growth and a new mainstream is emerging," said Susan Waldman, NAMIC's senior manager, Membership and Publications. "Through the EMMA competition, NAMIC is committed to recognizing those companies that are developing and executing brand-building strategies that reach consumers in diverse communities."

A judging panel of independent industry experts evaluated entries and selected all winners based on an assessment of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

The Excellence in Multicultural Marketing Awards is presented in partnership with Cablefax. Winners of the 2016 EMMA competition will be featured in the September edition of Cablefax: The Magazine.

2016 EMMA Winners

MEDIA CONTENT CREATORS AND DISTRIBUTORS

Case Studies / Campaigns

FIRST PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

SECOND PLACE
The Wonderful World of XFINITY
Company: Comcast
Agency: Burrell Communications

THIRD PLACE
XFINITY Multicultural Campaign
Company: Comcast
Agency: Gravity

Marketing Tactics

Digital

FIRST PLACE
XFINITY Like-Minded
Company: Comcast
Agency: Burrell Communications

SECOND PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

Direct Mail

FIRST PLACE
Uncover the Truth: Boxing Direct Mail
Company: Mediacom Communications
Agency: PK Network

SECOND PLACE
XFINITY Multicultural Direct Mail
Company: Comcast
Agency: Gravity

THIRD PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

Experiential Marketing

FIRST PLACE
ILD Experiential Campaign
Company: Comcast
Agency: Gravity

Out of Home

FIRST PLACE
Black History Month - Greatest
Company: Comcast
Agency: Burrell Communications

Print

FIRST PLACE
Comcast/M Love K Print
Company: Comcast
Agency: Burrell Communications

SECOND PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

THIRD PLACE
XFINITY Seamless
Company: Comcast
Agency: Burrell Communications

Radio

FIRST PLACE (TIE)
XFINITY Seamless
Company: Comcast
Agency: Burrell Communications

FIRST PLACE (TIE)
Comcast/M Love K/Strength to Love Radio
Company: Comcast
Agency: Burrell Communications

Social Media

FIRST PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

SECOND PLACE
The Wonderful World of XFINITY - Social
Company: Comcast
Agency: Burrell Communications

Television

FIRST PLACE
Language Choice
Company: Comcast/XFINITY
Agency: Grupo Gallegos

SECOND PLACE
Perfect for Me
Company: Comcast/XFINITY
Agency: Grupo Gallegos

THIRD PLACE
The Wonderful World of XFINITY - TV
Company: Comcast
Agency: Burrell Communications

NETWORKS AND COMMUNICATIONS SUPPLIERS

Case Studies / Campaigns

FIRST PLACE (TIE)
The Black Panthers, Independent Lens PBS
Company: ITVS
Agency: Media Hub, Troika, Gloob Marketing

FIRST PLACE (TIE)
CoverGirl & Latin American Music Awards
Company: NBCUniversal Hispanic Group
Agency: Starcom Mediavest Group, Liquid Thread

SECOND PLACE (TIE)
2015 Pan American Games
Company: ESPN Deportes
Agency: Handle Like Eggs & Liselot

SECOND PLACE (TIE)
Super Bowl 50
Company: ESPN Deportes
Agency: NFL Films, ESPN Creative Services & Artek

THIRD PLACE
Univision NOW
Company: Univision
Agency: Blanco-Lorenz

Marketing Tactics

All Other Media

FIRST PLACE
RuPaul's Drag Race S8
Company: Logo
Agency: Voss Events

SECOND PLACE
UCI Corporate Sizzle Reel (Satisfy Me)
Company: Univision
Agency: Blanco-Lorenz

THIRD PLACE
Charter Lifestyle Launch Party Event
Company: ABS-CBN International

Digital

FIRST PLACE
Eros Now Priyanka Showcase
Company: International Media Distribution

SECOND PLACE
ZoeEverAfter Beauty Bar YouTube Channel
Company: BET Networks

THIRD PLACE (TIE)
BET Celebration of Hollywood Meme Activation
Company: BET Networks

THIRD PLACE (TIE)
Dating Naked S2
Company: VH1

Direct Mail

FIRST PLACE
Latin GRAMMY Vinyl Mailer
Company: The Latin Recording Academy
Agency: Blanco-Lorenz

Diversity Awareness

FIRST PLACE
StoryCorps Partnership
Company: HBO
Agency: BraveDog

SECOND PLACE (TIE)
Black History Month 2016
Company: VH1
Agency: Bodega

SECOND PLACE (TIE)
Crash The Parties
Company: Fuse Media

THIRD PLACE
A Ballerina's Tale, Independent Lens PBS
Company: ITVS

Experiential Marketing

FIRST PLACE
Mapplethorpe Exhibit
Company: HBO

SECOND PLACE (TIE)
BET Studios - BET Experience
Company: BET Networks
Agency: TH Productions

SECOND PLACE (TIE)
BET Thanks You - BET
Company: BET Networks
Agency: 135th Street Agency

THIRD PLACE
The Breaks
Company: VH1

Grassroots

FIRST PLACE
#BETTHANKSYOU Shoestring Budget Campaign
Company: BET Networks
Agency: 135th Street Agency

SECOND PLACE
GetSuited
Company: HBO
Agency: BraveDog

THIRD PLACE
#BETTHANKSYOU Brand Image Campaign
Company: BET Networks

Out of Home

FIRST PLACE
Hip Hop Awards - Marketing Series
Company: BET Networks

SECOND PLACE  
GPTV Van Wrap in Manitoba Canada
Company: GMA Network, Inc.
Agency: GMA International

THIRD PLACE
Hit The Floor S3
Company: VH1

Premium

FIRST PLACE
Zoe Ever After Private Line Cosmetics
Company: BET Networks

SECOND PLACE
BET Hip Hop Awards 2015 Hoodie Buddie
Company: BET Networks

THIRD PLACE
The Game Custom Jerseys (BET Studios)
Company: BET Networks

Print

FIRST PLACE
Mediaset "La Dolce Vita" Print Ad
Company: International Media Distribution

SECOND PLACE
A Ballerina's Tale, Independent Lens PBS
Company: ITVS

THIRD PLACE
Print Ads in Rogers Canada
Company: GMA Network, Inc.
Agency: GMA International

Radio

FIRST PLACE
Fluffy Breaks Even Radio Spot
Company: Fuse Media

Social Media

FIRST PLACE
Candidly Nicole S2
Company: VH1

SECOND PLACE
Aspen Gay Ski Week
Company: Logo

THIRD PLACE (TIE)
Christmas Station ID Sing-Along Campaign
Company: GMA Network, Inc.
Agency: GMA International

THIRD PLACE (TIE)
Alejandro Sanz
Company: HBO

Television

FIRST PLACE
Univision NOW
Company: Univision
Agency: Blanco-Lorenz

SECOND PLACE
Netflix Spots
Company: Univision
Agency: Blanco-Lorenz

THIRD PLACE (TIE)
Big Freedia Promo
Company: Fuse Media

THIRD PLACE (TIE)
GMA Pinoy TV 2015 Station ID
Company: GMA Network, Inc.
Agency: GMA International

ALL Other MEDIA

Case Studies / Campaigns

FIRST PLACE
Gift of Hope "Lasting Legacy"
Company: PACO Collective

SECOND PLACE
Solar Spotlight
Company: ComEd
Agency: Carol H. Williams Advertising

THIRD PLACE
Pinoy Para Sa Pinoy
Company: World Vision Canada
Agency: AV Communications

Marketing Tactics

All Other Media

FIRST PLACE
Chalo! Branding
Company: Sobeys
Agency: Barrett and Welsh

Digital

FIRST PLACE
State of Black America
Company: National Urban League

SECOND PLACE
Pinoy Para Sa Pinoy
Company: World Vision Canada
Agency: AV Communications

Experiential Marketing

FIRST PLACE
Monkey King
Company: Western Union Canada
Agency: AV Communications

SECOND PLACE
Royale® Tiger Towel® – Experiential
Company: Royale Tiger Towel
Agency: Maple Diversity Communications

Out of Home

FIRST PLACE
Chalo! Variety. Value. Vah!
Company: Sobeys
Agency: Barrett and Welsh

SECOND PLACE
Edward Jones - South Asian OOH
Company: Edward Jones
Agency: Maple Diversity Communications

Premium

FIRST PLACE
Barrett and Welsh "USB(eer) Key"
Company: Barrett and Welsh

Print

FIRST PLACE
Higher
Company: BMW
Agency: AV Communications

SECOND PLACE
Allstate Canada "Speak Human To Me"
Company: Allstate Canada
Agency: Barrett and Welsh

THIRD PLACE
Chalo! Variety. Value. Vah!
Company: Sobeys
Agency: Barrett and Welsh

Radio

FIRST PLACE
Chalo Chalo!
Company: Sobeys
Agency: Barrett and Welsh

Television

FIRST PLACE
Royale® Tiger Towel® - CNY TVC
Company: Royale Tiger Towel
Agency: Maple Diversity Communications

SECOND PLACE
Allstate Canada "Speak Human To Me"
Company: Allstate Canada
Agency: Barrett and Welsh

 

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