The campaign developed by Conill, Toyota’s Hispanic marketing agency, embraces Latino culture and the free spirit of a new generation in the U.S. by including several special elements in the “WE” spot for the launch of the all-new 2020 Toyota Corolla sedan.
- Adding cultural depth through his voice over for the spot is Mexican actor, director and producer, Diego Luna;
- L.A. based fashion designer, Brenda Equihua, added a distinctive touch to the wardrobe worn in a scene of the spot featuring a well-known and fondly owned item found in many Mexican households converting it into a celebration of individuality and inclusivity;
- Mexican graphic designer and artist residing in Brooklyn, NY, Ricardo Gonzalez, better known as IT’S A LIVING, created a distinct mural utilizing his lettering technique that has been seen around the world, where his art on walls become social objects. Más Loud – featured in “WE” – speaks to a generation that isn’t afraid to be heard, loud and clear.