August 09, 2019

iHeartMedia announced it will translate and distribute a slate of its hit podcasts across the globe by first quarter 2020, marking a significant step in internationally available, regionally targeted content for the podcast industry. In the first wave, the iHeartPodcast Network will translate six hit podcasts series into the most spoken languages in the world, further extending the podcast medium across new international audiences and serving up incredible content from this exploding medium to listeners around the world, in their native language, at scale.

The first slate of translated shows include “Stuff You Should Know,” “Stuff You Missed in History Class,” “Stuff Mom Never Told You,” “Stuff To Blow Your Mind,” “BrainStuff” and “TechStuff” with many more to come. The six initial podcasts, which have more than two billion downloads to date combined, will be translated into Spanish, Hindi, Portuguese, French, German and more, and will be available on all major international audio distribution platforms.

“Our goal as the audio leader is to deliver exceptional content to listeners anywhere and everywhere they are, in the way they’d like to hear it,” said Conal Byrne, President of the iHeartPodcast Network. “By expanding some of our most popular podcast content into new languages, we see a major opportunity to introduce podcast listening at scale to whole new audiences abroad. What has always set podcasting apart is the engagement of the audiences – the superfans. So it makes sense to engage international audiences further and to super-serve them with content in their own languages to build their relationship with the content. I’m looking forward to seeing how international audiences respond to shows like ‘Stuff You Should Know’ in their own languages – shows which have amassed unbelievable fanbases in the U.S.”

 

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