January 11, 2019

Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes. From two new original digital series featuring Migbelis Castellanos and Clarissa Molina to influencer activations and exclusive content on MiraQuienBaila.com, the multiplatform coverage is designed to generate engagement and create additional opportunities for Univision’s audience to get closer to the dance floor all season long. “Mira Quién Baila All Stars” airs Sundays at 8 p.m. ET/PT (7 p.m. CT) on Univision.
 
“With new digital programming slate featuring two of our most popular Univision personalities and ongoing influencer activations on Instagram and Facebook, we are confident our content for the new season of ‘Mira Quién Baila All Stars’ will further enhance the strong connection our audience has with this show,” said Hilda Garcia, vice president, Entertainment Digital, Univision Communications. “We also want to engage our audiences through our innovative and interactive Conecta app. Our viewers can decide which contestants go the distance by voting on Conecta as well as using the app to view exclusive content and exciting behind-the-scenes moments of MQB contestants.”
 
Full details on MQB social and digital programming include the following:
 
ORIGINAL DIGITAL SERIES
As part of the launch of MQB All Stars, Univision will be launching two original digital series pre-, post- and during the new season of MQB hosted by Migbelis Castellanos, the most recent winner of “Nuestra Belleza Latina” (Our Latin Beauty or NBL) and NBL Season 10 winner Clarissa Molina, who is competing in MQB All Stars, serves as the social media correspondent for “El Gordo y La Flaca” (The Fatty and the Skinny) and is starring in the upcoming feature film “Que León” with Latin superstar Ozuna. In her six-part series “Migbelis Sin Limites” (Migbelis Without Limits), Castellanos starts her first assignment as the backstage host of MBQ All Stars, capturing all the behind the scenes action through contestant interviews, exclusives with the judges, and more every Sunday night. Airing every Monday, Molina’s digital series “Siguiendo Los Pasos de Clarissa” (Following Clarissa’s Footsteps) will bring viewers along with her on her journey to become a dancer, complete with exclusive content from her daily rehearsals and confessional interviews about her progress.
 
SOCIAL HIGHLIGHTS

  •     Instagram – Fans will be able to engage with MQB on Instagram via exclusive backstage moments on Instagram stories
  •     Facebook Live – Content will include weekly Facebook Lives from backstage to maintain consistent engagement
  •     Twitter – The show will be live tweeted every week, allowing fans to interact with the show in real time
  •     Conecta App – For a second screen experience, fans will be able to engage with MQB via the Conecta App, featuring real time voting, interactive polls and as well as dynamic exclusive content.

 
INFLUENCER NETWORK

In addition to the original digital web series, top influencers from the Univision Creator Network, Ana “LipstickFables” Alvarado and Louie Castro, will participate in ongoing social media activations throughout the season. Each influencer will attend at least one episode as well as the finale and share exclusive content from their experiences on set.
 

 

Leave a reply

Image CAPTCHA
Enter the characters shown in the image.