Biopharmaceutical manufacturers have been reliant on the in-person sales rep model for so long, with just tentative experimentation with multichannel marketing over the years.
So what is making the tide turn in favor of multichannel marketing?
And what measurement frameworks are in place for multichannel marketing in the Rx space for delivering true metrics to support these marketing efforts?
Optimize your multichannel initiatives through an understanding of the tips and traps. And make a strategic move to not only reach but engage your customers.
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