“In an increasingly on-demand world, the American mainstream is powered by culture, fueling the content we crave, the platforms we choose, the brands we follow and what we share with our communities,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “That’s why it’s important to place culture at the center of your campaigns. The 2018 Hispanic Market Guide is a first step to connect you with the right culture marketing specialists that can advise you and help increase your marketing ROI.”
The 2018 Hispanic Market Guide provides brands and journalists with an unparalleled competitive intelligence tool for locating and targeting the top agencies in the market. It lists:
• Top advertising, media and marketing companies vetted by the CMC that specialize in the Hispanic market
• Key advertiser and agency relationships, specialties and contacts
• Comprehensive demographic, marketing and media information
• Digital behaviors and insights, including how presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement
For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.