The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbean.
Throughout the partnership, Coors Light and the broader Coors Trademark (Coors Banquet and Coors 1873) will provide fans in 37 Latin American and Caribbean countries and territories with unique experiences, including viewing parties during some of the most exciting times of the NBA season such as NBA All-Star and the NBA Finals, as well as custom activations. Coors Light will also develop programs and promotions that will allow fans to receive unprecedented access to NBA events, and introduce NBA-branded Coors Light packaging at retail.
“Coors Light has seen double digit growth across Latin America and the Caribbean in recent years as beer drinkers seek out the world’s most refreshing beer, born in the Rocky Mountains,” said MCI Chief Commercial Officer Brett Vye. “Partnering with the world-famous NBA, an organization with such strong tradition and with such enthusiastic fans, is a terrific match for Coors Light and its consumers. Together we will delight world beer drinkers with a great American beer and a great global sport.”
“Coors Light is a leading brand with a storied history,” said NBA Latin America Vice President & Managing Director Arnon de Mello. “Through this multiyear partnership, we will work with Coors Light to connect with our fans in new ways, provide more opportunities to experience live NBA events, and introduce new co-branded products at retail.”
The territories included in the partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin lslands, Cayman lslands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad & Tobago, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Vincent & the Grenadines, Surinam, Turks and Caicos, and the U.S. Virgin lslands.
Coors Light will also remain the Official Beer Partner of the NBA in Mexico.