Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces. Cordero serves as Chief Executive Officer, while Torres is President Live Events. The company will initially have presence in Los Angeles, New York, Chicago and Miami.
In its first year, INVIVO Media Group will produce and sell 100 premium live music events across the U.S., making it a Top-2 U.S. Latino live music promotions company and one of the country’s Top-40 live music promoters in tickets sold.
“INVIVO Media Group has three main vision pillars: create premium live music experiences; expand the reach of music artists to new fans across the world; and drive media industry prioritization of Latino artists and fans,” said Cordero.
“Today, unique experiences drive consumer spending, and live music events are among the most compelling platforms to engage consumers,” added Cordero. “Latino consumers are pop culture trendsetters that deliver the biggest live music ROI. INVIVO Media Group will help revolutionize, elevate and scale the U.S. Latino and Latin American live music industry.”
One of INVIVO Media Group’s first initiatives is the 2017 U.S. tour of Billboard Latin “Artist of the Year” nominee Ozuna, which begins May 26. INVIVO is co-promoting half the tour dates including New York, Los Angeles, Chicago, Houston, Dallas, Las Vegas, Orlando, among others.
In addition to music endeavors, INVIVO Media Group provides strategic media consulting for domestic and international sports organizations, involving fan base development, media rights licensing and distribution, sponsorship growth as well as live event expansion in the U.S. and Latin America.
“The media and music industries have not properly prioritized Latino talent and consumers as a core business objective, and therefore have not properly invested in their development,” offered Torres. “The result has been an underserved, decentralized, under-developed market in the U.S. and Latin America that has not achieved its full potential. INVIVO Media Group will change this dynamic.”