Latin Fest+ will inaugurate at the global Premios Billboard de la Musica Latina (Billboard Latin Music Awards) in 2020 and will bring super fans, musical artists, top Latin music and entertainment executives and influencers together through a series of customized, music, film and TV-driven events. The event series will take place in Las Vegas, Nevada from April 20-24, 2020.
“Our audiences and advertising partners have helped to make the Latin Billboard Music Awards one of the year's biggest events across all screens,” said Peter Blacker, EVP of Revenue Strategy and Innovation for NBCUniversal Telemundo Enterprises. “We are thrilled to be partnering with Valence to expand the Award show into a week-long celebration of Latin Music and Entertainment, increasing engagement of fans, brands and the stars they love.”
“Through our expanded partnership with NBCUniversal Telemundo Enterprises, we’re excited to further showcase our extensive Latin music expertise and ability to create the world’s most engaging real-life events and experiences,” said The Hollywood Reporter-Billboard Media Group President Deanna Brown. “Latin Fest+ will feature unique editorial content and tentpole shows that put LatinX artists and fans first while also driving value for brand advertisers by providing a must attend hospitality experience.”