The three-hour special showcases performances by artists that are relevant to Latinos, regardless of language. Hip hop star Cardi B, regional Mexican singer and songwriter Christian Nodal, international rapper Pitbull, popular boy band CNCO, renowned rapper and actor Ludacris, bachata singer and songwriter Prince Royce, singer, songwriter and actress Becky G, regional Mexican band from Sinaloa, Banda MS de Sergio Lizarraga, pop singer Leslie Grace, multi-platinum rapper Flo Rida, Argentinian singer Tini, and Spanish pop singer Alvaro Soler compose the initial line-up of stars to perform at this year’s event. The program will broadcast live from the prestigious Dolby Theatre in Hollywood, California, on Thursday October 25, 2018 at 8pm/7c, preceded by a one-hour carpet pre-show “La Alfombra de Latin AMAs” at 7pm/6c. The show will also air simultaneously on Spanish-language entertainment cable network, Universo.
Created in 1973 by Dick Clark, the “American Music Awards” is the world’s largest fan-voted awards show, watched in more than 200 countries and territories. Telemundo’s “Latin AMAs” is quickly accumulating its own popularity. Last year’s show, hosted by Becky G and Diego Boneta, and featuring top musical acts such as Camila Cabello, Fifth Harmony, Pablo Alboran, Pitbull and Prince Royce, reached a cumulative audience of 4.4 Million total viewers and 2.2 Million adults 18-49, according to Nielsen. The star-studded awards show, ranked as the #1 most social program of the night, excluding sports. From the start of voting, Latin AMAs generated over half a million social actions across Facebook, Twitter and Instagram - the highest in Latin AMAs history.
Fans from U.S. and Puerto Rico will be able to vote for their favorite artists through a process that will be powered by Telescope Inc. (“The Voice,” “American Idol,” “X-Factor”), the market leader in audience participation and consumer engagement for live television. Information about the voting process for the “Latin AMAs,” as well as exclusive content about this year’s event, can be found at LatinAMAs.com.
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