December 11, 2019

Beauty retailer Ulta Beauty introduced its Latinx partner collaboration with lifestyle brand POPSUGAR and Latino digital publisher mitú, celebrating two deserving mothers this holiday season in a program that highlights the culture, values and impact of Hispanic women everywhere. The first documentary-style video went live today, supported with additional content on mitú’s Instagram accounts: “FIERCE” and “We are mitú,” as well as behind-the-scenes photos along with editorial stories that are featured on and social channels.

Ulta Beauty’s holiday campaign of “Give, Gather and Glow” focuses on the fact that no matter how we celebrate the holiday season, the joy of giving to others, gathering with loved ones and looking and feeling our best is something we all share.
“This holiday season, we are so happy to share the incredible stories of two moms who are remarkably selfless, resilient, and dedicated” said Shelley Haus, senior vice president of brand marketing at Ulta Beauty. “They have given so much and are such an inspiration for their communities. Ulta Beauty is honored to give these amazing women a day of beauty and help them celebrate with the ones they love most.”


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