The new GfK study – conducted March 3rd and 4th – also reveals that three-quarters (76%) of Americans who are aware of Covid-19 (or 70% of all Americans) have taken preventative steps to ward off the Coronavirus, including
- Washing hands more frequently (46%)
- Using hand sanitizer regularly (29%)
- Limiting visits to public places (18%)
- Stocking up on non-perishable food (14%)
The report is the first in a GfK series that will track reactions to the virus in the US and beyond. With new developments in the spread of Covid-19 emerging every day – dominating headlines and disrupting financial markets – the GfK reports will help companies, government agencies, and others react to changing sentiment and concerns around the disease.
In addition, GfK found that some key population groups are likely to be concerned about the Coronavirus, such as
- Older adults (ages 55 and above)
- Business and international travelers
- City dwellers, and
- People with chronic respiratory or heart conditions
Over one-third (39%) of Americans say they have received notifications about emergency procedures related to the virus from their employers or children’s schools or have had corporate travel banned in some way.
In addition to deeper demographic data on core attitudes and reactions to Covid-19, the first GfK report also shows whether Americans are
- Canceling travel plans
- Adjusting financial strategies
- Reducing visits to physical retail establishments
- Doing more online shopping
For the first installment of the Coronavirus tracking study, GfK interviewed a nationally representative sample of 1,099 US adults (ages 18 and above).
GfK – extracting the signals from the noise
In a world of data overflow, disruption and misuse, picking up the right “signal from noise” is key to win. We at GfK are the trusted partner and have more than 85 years of experience in combining data and science to help you make the right business decisions. Together with our attention to detail and advanced Augmented Intelligence, we provide you with world-class analytics that delivers not just descriptive data but actionable recommendations always-on at your fingertips. As a result, you can make key business decisions with confidence which help you drive sales, organizational and marketing effectiveness. That’s why we promise to you “Growth from Knowledge.”