Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR).
The award recognizes Carrasco's work to launch the industry's first planning and segmentation tool focused on the multicultural market, ThinkNow ConneKt.
"I am honored to be recognized as the Industry Change Agent of the Year. ThinkNow strives to challenge the status quo in our industry," Carrasco said. "Recognition for our new planning and segmentation tool, ThinkNow ConneKt, underscores not only the importance of having on-demand data that reflects the multicultural reality of the U.S. today, but also the need for disruptors within the industry willing to shake things up."