June 24, 2020

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC). This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its Local Transformation initiative in October 2019. Additionally, Nielsen announced that its National People Meter (NPM) service has received continued MRC accreditation.

This accreditation also includes household and persons-level estimates where Nielsen's Viewer Assignment (VA) methodology is deployed, which is in 19 Set Meter + PPM markets, as well as in its national ratings service, thus signaling the MRC's formal acceptance of Nielsen's execution of the VA methodology.

 

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