In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley—and even on Madison Avenue. Agencies are creating marquee campaigns to support women and girls, often termed “femvertising.” But is the advertising industry as a whole making strides toward improving representation of women overall?
We’re finally able to answer these questions with the same rigorous, data-driven approach that informs so many other areas of the advertising industry today in our latest report, Gender Bias In Advertising: Research, Trends and New Visual Language.
The report is informed by new joint research from the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York. The research, which was funded by Google.org and developed at the University of Southern California’s Viterbi School of Engineering, analyzed more than 2,000 English-language films from the Cannes Lions archive to put numbers to the challenge of female representation in advertising, and get a sense of whether the situation is changing.
To download report CLICK HERE.