November 05, 2014

Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.

As in past elections, nonvoters 1 – those who are either not registered to vote or are considered unlikely to vote in the upcoming midterms – are very different demographically from likely voters:

Wide Demographic Divides Between Nonvoters and Likely VotersThey’re younger. Roughly a third (34%) of nonvoters are younger than 30 and most (70%) are under 50; among likely voters, just 10% are younger than 30 and only 39% are under 50.

They’re more racially and ethnically diverse. Fully 43% of those who are not likely to cast ballots Tuesday are Hispanic, African American or other racial and ethnic minorities, roughly double the percentage among likely voters (22%).

They’re less affluent and less educated. Nearly half of nonvoters (46%) have family incomes less than $30,000, compared with 19% of likely voters. Most nonvoters (54%) have not attended college; 72% of likely voters have completed at least some college.

To download report CLICK HERE.

 

 

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