Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new blockbuster fragrance and body care collection. The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night.

Today people are connected in so many ways, and yet in this globalized, fast-paced world, many people feel their interactions with friends and family have become more distant and impersonal.

Using soccer, or fútbol as it is known in Latin America, the creative – developed by Bridgestone’s creative agency, Richards/Lerma – aims to leverage this passion point and the brand’s Copa Bridgestone Libertadores title sponsorship to not only build awareness, but also to showcase the testing and technology that goes into creating the best tires. The spot, titled “Grass Grip,” uses humor to demonstrate to its consumer the powerful grip the Bridgestone Potenza tires have in the toughest conditions prevalent in the region: rain and road-quality conditions.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV...nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, "Caminante No Hay Camino". Great song, great poem...but I wonder how much it connects with US Hispanics....mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here's my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

By Joe Zubizarreta / Zubi Advertising - Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

'm still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming "Media Evolved" conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he's still a racist.

TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important."  And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.

  HBO is doing it right.

The channel that brings you "Boardwalk Empire," and brought you "Entourage," is once again bringing you "How to Make it in America."  Season Two debuted last night.

After seeing Carlos Mencia's show in Las Vegas on September 16th (Mexican Independence Day), I don't expect him to get an invitation from Don Francisco.

While much of the marketing and media world--Spanish-language and English-language--still struggles with blatinos, the comic strip world keeps making big splashes.

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