Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

  I have never been so insulted in all my life! I CANNOT believe that in this day and age, Latinos are still being discriminated in such a blatant and obvious manner.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

   I attended a dinner meeting of agency and media executives to ponder the future of our US Hispanic Ad Industry.  The invitation perked my interest.

OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

  By E. Turégano

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

    By Miguel Gomez Winebrenner / Cheskin

Over the last two weeks, I have heard experts (that I consider experts) and self-proclaimed experts (too many) on reaching Hispanics on trying to answer the question of reaching US Hispanics in either English or Spanish

By Gene Bryan - CEO / HispanicAd.com

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