The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists. They can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie
I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population. And while the Asian population increased at a higher rate since the last Census, the Lati
As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."
A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne
Over the last two weeks, I have heard experts (that I consider experts) and self-proclaimed experts (too many) on reaching Hispanics on trying to answer the question of reaching US Hispanics in either English or Spanish