In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

     Jack Rico is founder and editor of, a website dedicated to providing movie information and reviews to Spanish speaking audiences.

During these challenging economic times, no, especially during these trying times it's always nice to be able to point to moments of brilliance.  When it comes to marketing McDonald's has set the standard.  W

   Caridad Fernandez is a true Latina Beauty. Professional model, and founder, president and CEO of Unica — Centro de Refinamiento, the largest modeling agency in Puerto Rico.

   Jose Chavez “J-Si” is the latest crew member of the syndicated morning show Kidd Kraddik in the Morning. Born in Mexico City, JC moved to California in 1991.

     We talked to Roberto Sneider about the film “Arrancame La Vida”, based on the novel by Angeles Mastreta. He directed and wrote the screenplay. This movie will be in US theaters soon.

     I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi.

     As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick.

       Co-Star of Napoleon Dynamite (Pedro).

    Just like probably everyone in our industry I have been watching the current NBC News Nightly News series this week on Hispanics in America titled "We the People," however I want to call your attention to a web

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

Manny Gonzalez & Richard Zaldivar

So what do Geor

   Many of you have enjoyed the series Mad Men, that portrays the entertaining view of advertising professionals and their craft.

With enormous lucidity, Federico Traeger's “The Hispanic TV Commercial Today” (5/22/08) gives us what is probably the most coherent appraisal of U.S. Hispanic Advertising in today's America.