I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I'm hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important."  And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

    I have been very lucky in my career in the US Hispanic Market and have been blessed with excellent industry friends & competitors alike and a unique and a profitable business that offers me access to clients, ma

  Over the last couple of years, mainstream ad agencies have tried to create specialty Hispanic or multicultural hybrids, division within division and /or attempted to put together people within to say they have the mul

  HBO is doing it right.

The channel that brings you "Boardwalk Empire," and brought you "Entourage," is once again bringing you "How to Make it in America."  Season Two debuted last night.

Many of you might not know that Eduardo Caballero, a pioneer in the radio and television industry in the US Hispanic Market, was the catalyst for the creation of the Association of Hispanic Advertising Agencies (AHAA) about 15 years ago.  Mr.

It's September 29...generally believed to be the birth date of the Grand Poobah of Spanish literature, Don Miguel de Cervantes.  Happy 464th!  Vamos Sancho!

After seeing Carlos Mencia's show in Las Vegas on September 16th (Mexican Independence Day), I don't expect him to get an invitation from Don Francisco.

According to Tony Ruiz - Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable's - Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to m

  Over the last year, there have been several Hispanic Ad pundits that have tried to predict the demise of Hispanic Ad Agencies and Spanish-dominant media in the USA.

  By Julio Rumbaut.

While much of the marketing and media world--Spanish-language and English-language--still struggles with blatinos, the comic strip world keeps making big splashes.

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