In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

  I have never been so insulted in all my life! I CANNOT believe that in this day and age, Latinos are still being discriminated in such a blatant and obvious manner.

  Those who know me well know that I enjoy celebrating the interaction of cultures.  So last night was a remarkable one and it was all due to the nation's oldest black fraternity, Alpha Phi Alpha.

It's clear that President Obama never needed the 2010 Census to teach him about Latinos.

  The five senses of sight (seeing), hearing (listening), smelling, feeling (touch), and tasting are very important to any human being since they are our tools for understudying the world around us.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

    I was forwarded a post in LinkedIn where a President & CEO and Publisher of a Nashville, Tennessee Spanish-language newspaper stated  and I quote’ “What concerns me the most about Telenovelas is that it actually molds culture of the Lat

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

   I attended a dinner meeting of agency and media executives to ponder the future of our US Hispanic Ad Industry.  The invitation perked my interest.

OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   I'm sure by now everyone has read about how the Latino population in California is reaching parity with the Anglo population.  And while the Asian population increased at a higher rate since the last Census, the Lati

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