When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

'm still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming "Media Evolved" conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he's still a racist.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I'm hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important."  And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.

  Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

  Many of you know I spent 25 years in Hispanic Radio.  Maybe too long.

I have become a Pandora.com fan for about a month, paid the upgrade to ‘TEST’ on my computer and mobile.

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

  by Jose Villa

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

   Marisa Treviño, self described “Latina Blogging Journalist” founder and editor of Latina Lista, the latest reporting on breaking news, government legislation, justice issues, groundbreaking studies, Latina pe

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