Marketing

Several years ago, I bought my wife a new smartphone for her birthday. While her original reaction implied disappointment and disinterest, it didn’t take long for this feature-rich phone to become an integral part of her everyday life.

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

It’s no surprise that auto industry is in trouble, particularly when it comes to teens. Young drivers continue to drive less, buy fewer cars, and make more use of alternate forms of transportation than in years past.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

The results of the survey revealed an increased awareness of content marketing since last year, with marketers more frequently putting formal content marketing programs in place. 78 percent of respondents stating that they are somewhat familiar or very familiar with content marketing (up 13 percent), and nearly half (49 percent) reported having a formal content marketing strategy in place.