Marshalls announced that it will conduct a competitive review of advertising agencies for its Hispanic advertising efforts. Publicis Sanchez & Levitan based in Miami, has been the agency of record for the past three years.
"As Marshalls continues to grow in markets with large Hispanic populations, it is important for us to ensure we have the best agency partner possible to help us meet our strategic objectives'" stated Kerry Hamilton, VP of Marketing at Marshalls.
A select group of Top 10 Hispanic agencies have been invited for the review. Incumbent Publicis Sanchez & Levitan will not be part of the review.