May 05, 2008

Rayo and impreMedia have agreed to join forces to promote one of the most-talked about memoirs of the year, the much anticipated Oscar De La Hoya penned autobiography, Un Sueño Americano (on-sale June 10th).

Between June 3rd and June 10th, impreMedia owned newspapers, which reach almost 70% of the US Hispanic population nationwide, will serialize select portions of Oscar De La Hoya's memoir and simulataneously publish this content throughout their impressive chain of daily and weekly newspapers.

The serial of Oscar De La Hoya's memoir is the first step in an exciting new partnership between Rayo and impreMedia, with serializations of future Rayo books in the pipeline, as well as further collaborations between the publisher and the media organization.

“There is no better book to launch a partnership than with the life story of one of the Hispanic community's most beloved heroes,” said impreMedia's Senior Vice President of Newspapers, Monica Lozano. “Oscar De La Hoya's autobiography is perfectly in line with the hopes and dreams of the impreMedia reader.”

“This collaboration is the start of so many exciting opportunities for our authors and readers across the country,” said Rayo Publisher and Editorial Director, Rene Alegria. “With content from our award winning stable of authors available to the readers of the most trusted Spanish-language news source, we help foster book awareness throughout the US Hispanic community in a very big way.”

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