Cine&Mas SF, Comcast and Cinelatino announced the introduction of the "Comcast & Cinelatino Audience Choice Awards" at the 2010 San Francisco Latino Film Festival, marking the first time the Festival has featured an awards category. The winning directors will receive a $1,000 cash prize from Cinelatino and Comcast.
The winning filmmakers for 2010 are: Florence Jaugey for LA YUMA and Ricardo Martinez for THE WALL.
The San Francisco Latino Film Festival (SFLFF) presented a showcase of 33 award-winning and critically-acclaimed documentaries and feature films from Mexico, Brazil, Bolivia, Cuba, Spain, Argentina, Colombia, Nicaragua, Uruguay, Peru, and the USA. The program was presented in theatres, museums and cultural centers throughout the San Francisco Bay Area spanning five cities over 10 days beginning on September 16 at the Roxie Theater.
The audience had the opportunity to rate each film on a five–point scale. The winning directors will be presented with the "Comcast & Cinelatino Audience Choice Award" for Best Documentary and Best Feature following the conclusion of the Festival.
"It's an honor for us to present the Audience Choice Awards with Comcast at the 2010 San Francisco Latino Film Festival," said James M. McNamara, Chairman of Cinelatino. "Cinelatino, which can be seen on Comcast's MultiLatino package, offers the widest selection of current Spanish-language blockbuster hits and critically-acclaimed titles from Mexico, Latin America, Spain and the U.S., and we are proud to support this festival and help recognize the talented filmmakers that contributed to this notable selection of films."
"It's exciting to have the audience participate and provide feedback about the programming. The Comcast & Cinelatino Audience Choice Awards recognizes filmmakers producing solid work that resonates with an audience that seeks out film from Latin America or by US Latinos. LA YUMA by Florence Jaugey from Nicaragua and THE WALL by Ricardo Martinez from the USA certainly represent stand-out films in this year's festival. We appreciate Comcast and Cinelatino's support in establishing this element to the festival experience," said Lucho Ramirez, Festival Director of Cine&Mas SF.