June 28, 2010

Maximum TV, announced that it is adding full-length, critically acclaimed movies to its already vast content offering. The announcement signals its partnership with Venevision International Films. Venevision offers a diverse selection of contemporary titles in various categories; action, suspense, romance, drama, comedy, etc.

"This announcement is exciting for a number of reasons" says Maximum TV's VP of Business Development & Content Acquisition JR deSouza. "Venevision offers a great selection of top performing Spanish language movies from countries like Chile, Mexico, Spain, Uruguay and Venezuela. Titles include "La Tregua", "Barras Bravas" and "El Callejon de Los Milagros", featuring stars like Selma Hayek and others. In addition to delivering top movies to US Hispanic consumers in an unprecedented accessible way, it enhances our service's offering in a category we know to be very popular. It extends our leadership position and helps grow demand".

"Building familiarity with our natural Hispanic audience, over a medium they already use - the Internet - to watch content they like, movies, is a first step," said Manuel Avila, Venevision International Films Division Director. "We look forward to learning more about Internet based movie distribution, and expanding our presence in the market in partnership with MaximumTV."

"Movies in Spanish from their country of origin or ancestry are a natural extension of what MaximumTV offers the US Hispanic population," says Erik Vanderlaan, Maximum TV's Chief Technology Officer. "But it also provides content creators and advertisers with a constructive way to reach this booming market segment while keeping track of the latest trends and TV-watching behaviors. It's a win-win for all involved."

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