January 18, 2010

The New York International Latino Film Festival (NYILFF) returns for its 11th year bigger and better than ever, calling for submissions for the premier Latino film festival in the country, running from Tuesday, August 3 through Sunday, August 8, 2010 at the Clearview Chelsea Cinemas (260 West 23rd Street between 7th and 8th Avenues) and the School of Visual Arts Theater (333 West 23rd Street between 8th and 9th Avenues).

NYILFF also announces its "Watch Yourself" TV Commercial Contest, calling for script/storyline entries for the festival's 2010 commercial. The winning entry will be produced as a 60-sec. commercial in partnership with GlobalHue Latino, one of the nation's largest Hispanic advertising and marketing agencies, which has been tapped by NYILFF to lead the organization's 2010 advertising campaign. The contract awarded to the agency will encompass the overall campaign's advertising strategy and development of key advertising materials to promote the festival.

"We are thrilled to announce these new developments which strengthen NYILFF," says Elizabeth Gardner, Executive Director. "The new position of Managing Director plus our partnership with GlobalHue Latino takes the festival to a higher level and allows us to provide our sponsors, filmmakers, stakeholders and audiences the best experience possible."

Film submissions will be accepted at http://www.NYLatinoFilm.com beginning now. Early Bird Submission deadline: March 5, 2010; Regular Submission deadline: March 19, 2010; and, Final Submission deadline: April 2, 2010. Filmmakers are invited to submit shorts, features, documentaries as well as video work.

THE NYILFF "WATCH YOURSELF" TV COMMERCIAL CONTEST

NYILFF and GlobalHue Latino invite the public to submit their script/storyline idea for a 60-second commercial that captures the culturally progressive essence of NYILFF and its mission to champion films by, about and for the Latino community. The idea should be bold and edgy featuring urban diversity that reflects the NYILFF core audience of tastemaker Urban Latinos . The objective is to promote awareness of and attendance in the festival.

What is the contest's creative brief?

The New York International Latino Film Festival: How Latinos Do Film

-- We are unique. We are special. We love cinema. So give us your best shot of how we make movies. Be serious, be funny, be absurd, be hip...anything goes! Just tell us your story in 60 seconds.

Entry Guidelines:

-- Ideas must be fully explained, in the form of a script or storyline (not exceed 2 pages), and must include a brief synopsis of the main idea.

Entry Deadlines:

-- Entries will be received beginning now until the deadline of March 1, 2010.

How the contest works:

-- The NYILFF and GlobalHue will select the idea that best captures the spirit of the festival and promotes it.

-- The winning creative concept will form the core idea from which all other communication will be developed (digital media, print, radio, wild postings, etc.)

-- The winner will work with a team of experts at GlobalHue to develop and bring to life the script.

-- The commercial trailer will be produced by GlobalHue, in partnership with participating production houses. The winner will participate in all aspects of the production (casting and talent, locations, direction) with the supervision of the GlobalHue team.

-- The production will happen in New York Area and the winner will be financially responsible for his/her own travel arrangements/accommodations, except for air travel to and from New York (to be covered by NYILFF).

For more information on the NYILFF "Watch Yourself" TV Commercial Contest, please visit: http://www.NYLatinoFilm.com

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