December 10, 2000

The New California Media (NCM), the first
multiethnic media coalition, hosts an EXPO on the "hows" and "whats" of communicating with California's fastest growing markets on Thursday, Feb. 15, 2001, from 9 am-9 pm at San Francisco's Masonic Auditorium at 1111 California St.

"The latest Census figures document the remarkable growth of California's new multiethnic majority and explain why this state is now Ground Zero for the country's burgeoning ethnic news media," says Sandy Close, founder and Executive Director of New California Media. "The EXPO aims to dramatically expand ethnic media's presence on the marketing map."

Speakers include Monica Lozano, Publisher, La Opinion; Lon Hatamiya, Ca. Secretary of Technology, Trade & Commerce; Liam E. McGee, Banking Group President, BankofAmerica; Omar Wasow, Executive Director, Blackplanet.com; Warren Hellman, Hellman & Friedman LLC (invited); Jay Harris, publisher, San Jose Mercury News; Jerry Gibbons, Executive VP-American Association of Advertising Agencies; Sergio Bendixen Principal and Partner, Hispanic Trends; Jay "Stone" Shih, China Crosstalk; Jason Liggens III (invited), Radio One; David Ellington, CEO, Netnoir; LaVonne Laquis, CEO of Latino.com, Yu Ru Chen, Executive Editor, World Journal; Eliot Kang, President and CEO of Kang & Lee and President of the Association of Asian
American Advertising Agencies; Harper's editor Lewis Lapham and author-essayist Richard Rodriguez.

The NCM Awards will feature the "new generation" of ethnic media creators and "the best" of California's ethnic news media. Keynote speaker is Christy Haubegger, Publisher, Latina Magazine. Special NCM award winners are Alberta Lee (daughter of Wen Ho Lee) and Benjamin Todd Jealous (Executive director of NNPA-The Black Press of America).

For more information at http://www.ncmonline.com .

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